{"id":12796,"date":"2022-07-25T13:33:11","date_gmt":"2022-07-25T11:33:11","guid":{"rendered":"http:\/\/wownature2.progetto51.it\/aziende\/luxottica\/"},"modified":"2025-09-25T11:42:54","modified_gmt":"2025-09-25T09:42:54","slug":"luxottica","status":"publish","type":"wow-business","link":"https:\/\/www.wownature.eu\/en\/business\/our-partners\/luxottica\/","title":{"rendered":"Luxottica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12796\" class=\"elementor elementor-12796 elementor-9071\" data-elementor-post-type=\"wow-business\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bac57f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3bac57f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18466ae9\" data-id=\"18466ae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9e403c elementor-widget elementor-widget-image\" data-id=\"5d9e403c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/luxottica-cover_page.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-514b7142 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"514b7142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75eb2e24\" data-id=\"75eb2e24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e33ed96 elementor-widget elementor-widget-image\" data-id=\"4e33ed96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_luxottica-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-9221\" alt=\"logo_luxottica\" srcset=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_luxottica-300x300.jpeg 300w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_luxottica-150x150.jpeg 150w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_luxottica-100x100.jpeg 100w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_luxottica.jpeg 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-404ddf0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"404ddf0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4781c37f\" data-id=\"4781c37f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-115687d1 elementor-widget elementor-widget-heading\" data-id=\"115687d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Luxottica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485d1f88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"485d1f88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ad39a2\" data-id=\"17ad39a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b593ce elementor-widget elementor-widget-shortcode\" data-id=\"63b593ce\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"profile_activity_api-container-1016\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('profile_activity_api', UniversalShortcodeAjax.post_id, '#profile_activity_api-container-1016');\n        } else {\n            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elementor-element-3f28504 elementor-widget elementor-widget-shortcode\" data-id=\"3f28504\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"profile_map_api-container-7220\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('profile_map_api', UniversalShortcodeAjax.post_id, '#profile_map_api-container-7220');\n        } else {\n            console.error(\"sendShortcodeAjax() not found\");\n        }\n    }, false);\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45b59ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45b59ef9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bb8a707\" data-id=\"6bb8a707\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b54bc59 elementor-widget elementor-widget-text-editor\" data-id=\"5b54bc59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luxottica, leader in design, production and distribution of high-end, luxury and sports eyewear, has always been careful to safeguarding the environment. Examples of this are investments in the most advanced technologies with low environmental impact and in increasingly effective production processes that guarantee a more efficient and responsible use of energy and natural resources. In this context, the first Luxottica forest was created in Agordo, the site of the Group\u2019s main plant.<\/p>\n<p>&nbsp;<\/p>\n<p>This is the largest reforestation project by a private company on the areas affected by the terrible storm Vaia that, in October 2018, almost entirely demolished an area of 30 hectares right behind the company\u2019s production plant. Luxottica will take care of a total of 15,000 trees, recovering the trunks felled by the storm, safeguarding the trees saved, securing the soil and encouraging the growth of those that will arise spontaneously for the natural regeneration of the forest. The intervention plan also includes the planting in small nuclei of 2,000 new trees, only of species of local origin, to increase the biodiversity and resilience of the forest.<\/p>\n<p>&nbsp;<\/p>\n<p>But what will be the real benefits of the first Luxottica forest? In terms of capturing and preserving CO2, the main greenhouse gas, the new forest will generate a benefit of 8,500 tons of CO2 captured and stored in the trees, equivalent to the CO2 emissions of one year of 1,700 Italian citizens. The project, which will be developed in two phases, will create a circular economy also on a local scale, with the use of recovered wood and forest waste. The intervention gives back environmental, economic and social value to the territory, mitigating the impact of Luxottica\u2019s activities on the environment and transforming a traumatic event like Vaia into an opportunity to improve the territory from a hydrogeological, environmental and landscape point of view.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5148197f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5148197f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-737ce91a\" data-id=\"737ce91a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73eadd73 elementor-widget elementor-widget-shortcode\" data-id=\"73eadd73\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"aree_per_azienda_api-container-3639\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('aree_per_azienda_api', UniversalShortcodeAjax.post_id, '#aree_per_azienda_api-container-3639');\n        } else {\n            console.error(\"sendShortcodeAjax() not found\");\n        }\n    }, false);\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9221,"parent":20355,"menu_order":0,"template":"elementor_theme","class_list":["post-12796","wow-business","type-wow-business","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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