{"id":14783,"date":"2022-07-29T14:37:09","date_gmt":"2022-07-29T12:37:09","guid":{"rendered":"http:\/\/wownature2.progetto51.it\/aziende\/green-beauty\/"},"modified":"2025-09-25T11:47:56","modified_gmt":"2025-09-25T09:47:56","slug":"green-beauty","status":"publish","type":"wow-business","link":"https:\/\/www.wownature.eu\/en\/business\/our-partners\/green-beauty\/","title":{"rendered":"Green Beauty &#8211; La bellezza della sostenibilit\u00e0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14783\" class=\"elementor elementor-14783 elementor-14769\" data-elementor-post-type=\"wow-business\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545c0734 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"545c0734\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11469899\" data-id=\"11469899\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-691f157b elementor-widget elementor-widget-image\" data-id=\"691f157b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/slider_greenbeauty.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e42b123 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e42b123\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a68178\" data-id=\"42a68178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49995ffd elementor-widget elementor-widget-image\" data-id=\"49995ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_confartigianato-300x300.jpg\" class=\"attachment-medium size-medium wp-image-14773\" alt=\"Green Beauty - La bellezza della sostenibilit\u00e0\" srcset=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_confartigianato-300x300.jpg 300w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_confartigianato-150x150.jpg 150w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_confartigianato-100x100.jpg 100w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2022\/07\/logo_confartigianato.jpg 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25e81595 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25e81595\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc98d57\" data-id=\"3fc98d57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0352a1 elementor-widget elementor-widget-heading\" data-id=\"2b0352a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Beauty &#8211; La bellezza della sostenibilit\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b676d44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b676d44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62c3ac50\" data-id=\"62c3ac50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307c4805 elementor-widget elementor-widget-shortcode\" data-id=\"307c4805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"profile_activity_api-container-8811\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('profile_activity_api', UniversalShortcodeAjax.post_id, '#profile_activity_api-container-8811');\n        } else {\n            console.error(\"sendShortcodeAjax() not found\");\n        }\n    }, false);\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6796fbbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6796fbbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a17000c\" data-id=\"1a17000c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e756747 elementor-widget elementor-widget-shortcode\" data-id=\"1e756747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"profile_map_api-container-7982\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('profile_map_api', UniversalShortcodeAjax.post_id, '#profile_map_api-container-7982');\n        } else {\n            console.error(\"sendShortcodeAjax() not found\");\n        }\n    }, false);\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78880158 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78880158\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-340511d6\" data-id=\"340511d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b88b668 elementor-widget elementor-widget-text-editor\" data-id=\"2b88b668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>GREEN MARKETING FOR THE SUSTAINABLE WELLNESS INDUSTRY<\/h3>\n<p>&nbsp;<\/p>\n<p>Why should a beauty salon focus on sustainability? The Green Beauty project promoted by Confartigianato Padova, with the contribution of EBAV answers this question and provides useful tools for wellness professionals to undertake sustainability paths in their salon.<br \/>\nIn particular, professionals who want will be able to take advantage of operational tools developed by Confartigianato Padova in collaboration with Etifor:<br \/>\n&#8211; Communication toolkit to avoid greenwashing<br \/>\n&#8211; Promotional content for social media (IG, Facebook, Linkedin)<br \/>\n&#8211; Promotional content in printed format for merchants to display in store<br \/>\n&#8211; Customer engagement with WOWnature projects.<\/p>\n<p>&nbsp;<\/p>\n<p>By joining Green Beauty, your business is also invited to support the social reforestation project in Burkina Faso run by WOWnature. This area was chosen by Confartigianato Imprese Padova because of the affinity of the initiative with the wellness and cosmetics sector.<\/p>\n<p>&nbsp;<\/p>\n<p>For the past 5 years, WOWnature has been working with a local cooperative of Burkinabe women. The project involves planting and growing native trees, such as shea, moringa, and ner\u00e9, which not only combat desertification but also improve community life. The women care for the trees and process their fruits, turning them into oils and butters for food use and used in the cosmetics industry, such as the famous shea butter. The products are sold by the women to generate a stable income.<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more about the project by clicking: https:\/\/www.wownature.eu\/areewow\/burkina-faso\/<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d57c590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d57c590\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-164e612e\" data-id=\"164e612e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66f8ed49 elementor-widget elementor-widget-shortcode\" data-id=\"66f8ed49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"shortcode-container\">\n        <div id=\"aree_per_azienda_api-container-9835\">\n            <img decoding=\"async\" src=\"https:\/\/www.wownature.eu\/wp-content\/themes\/p51-wownature-theme\/assets\/images\/load_1.gif\" style=\"width:60px;margin:auto;display:block;\">\n        <\/div>\n    <\/div>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function () {\n        if (typeof sendShortcodeAjax === 'function') {\n            sendShortcodeAjax('aree_per_azienda_api', UniversalShortcodeAjax.post_id, '#aree_per_azienda_api-container-9835');\n        } else {\n            console.error(\"sendShortcodeAjax() not found\");\n        }\n    }, false);\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14773,"parent":20355,"menu_order":0,"template":"elementor_theme","class_list":["post-14783","wow-business","type-wow-business","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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