{"id":566493,"date":"2025-04-14T09:29:31","date_gmt":"2025-04-14T07:29:31","guid":{"rendered":"https:\/\/www.wownature.eu\/aziende\/branded-content\/"},"modified":"2025-09-25T11:55:26","modified_gmt":"2025-09-25T09:55:26","slug":"branded-content","status":"publish","type":"wow-business","link":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/","title":{"rendered":"Branded content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"566493\" class=\"elementor elementor-566493 elementor-565339\" data-elementor-post-type=\"wow-business\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb4f03 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"9fb4f03\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3cf0be\" data-id=\"d3cf0be\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8805338 elementor-widget elementor-widget-heading\" data-id=\"8805338\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communicating corporate sustainability on TV<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c790e73 elementor-widget elementor-widget-heading\" data-id=\"c790e73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Effectively tell your CSR journey. The series \u201cOpera Verde\u201d on Rai 3 is a concrete example of how well-crafted branded content can combine communication, environmental education and corporate enhancement.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60a6d50\" data-id=\"60a6d50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7549d334 e-con-full e-flex e-con e-parent\" data-id=\"7549d334\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-30e1121a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"30e1121a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b53db8b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2b53db8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT is branded content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6803c599 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6803c599\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branded content is content that can entertain the viewer while conveying the values and goals of the brand that promotes, supports, or disseminates it. Compared with traditional advertising, which interrupts a person&#8217;s activity to get his or her attention, branded content responds to a person&#8217;s interest.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790b42d6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"790b42d6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d554538 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5d554538\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TV as a key channel for communicating sustainability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ec3b3b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"14ec3b3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rise of branded content has affected all communication channels to some extent. However, television remains an important channel because it makes it possible to reach many people with content of a length that allows a certain level of depth, accuracy and comprehensiveness.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17059ed6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"17059ed6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3025bf24 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3025bf24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We help you give voice to your initiatives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b92727d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b92727d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the face of the epochal challenges we are facing (climate crisis and biodiversity crisis first and foremost), we need a change that leads us to take concrete actions with a high positive impact on the world and people. We can do this together by becoming partners in the many reforestation and environmental improvement projects we are pursuing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0331ca2 e-flex e-con-boxed e-con e-parent\" data-id=\"0331ca2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b16c804 e-con-full e-flex e-con e-child\" data-id=\"b16c804\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5933765 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5933765\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c662be6 elementor-widget elementor-widget-text-editor\" data-id=\"c662be6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Opera Verde<\/b><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc51370 elementor-widget elementor-widget-image\" data-id=\"cc51370\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.raiplay.it\/programmi\/operaverde\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1660\" height=\"783\" src=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png\" class=\"attachment-full size-full wp-image-566272\" alt=\"Opera Verde WOWnature Raiplay\" srcset=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png 1660w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553-300x142.png 300w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553-1024x483.png 1024w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553-768x362.png 768w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553-1536x725.png 1536w, https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553-600x283.png 600w\" sizes=\"(max-width: 1660px) 100vw, 1660px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39ef63 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b39ef63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.raiplay.it\/programmi\/operaverde\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Opera Verde<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cb5c5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c1cb5c5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first season of Opera Verde aired last September on Rai 3 and is available for streaming on RaiPlay. The series chronicled \u201csuperforests,\u201d that is, forests that are scientifically designed, built and managed according to the needs of an area and meet the criteria of multifunctionality as well as the highest international quality standards with respect to the benefits returned to humans.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec7799 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2ec7799\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The ratings<\/h3>\r\nThe TV series was very popular with audiences, registering excellent ratings figures, averaging more than 390,000 viewers per episode. The share figures were higher than the comparative values measured.\r\n\r\n&nbsp;\r\n\r\nFrom the forestry world, the feedback was also very positive: Opera Verde is recommended and reported as a series capable of showing \u201cthat kaleidoscopic set of sensibilities that characterize the complex and fascinating relationship between forests and human beings.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92eccdf elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"92eccdf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The feedback from those who participated<\/h3>\r\nSatisfaction was also great for the companies involved in the interventions carried out and narrated in the TV series: &#8220;certainly the choice to participate in a nationwide broadcast on a channel such as Rai 3 was a deliberate choice to reach as wide an audience as possible. Precisely to spread this culture of environmental protection and try to involve the sensitivity of as many stakeholders as possible,&#8221; says Valentino Zuzzi, CEO Molino Pordenone.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad8499 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"5ad8499\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/B2RJz9GmyLE?si=v6pFZRQSukVmtwpF&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.wownature.eu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Screenshot-766.png&quot;,&quot;id&quot;:566288,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Molino Pordenone Intervista Etifor WOWnature&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-766.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Molino Pordenone Intervista Etifor WOWnature\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b1673 elementor-blockquote--skin-quotation elementor-invisible elementor-widget elementor-widget-blockquote\" data-id=\"83b1673\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWe have had several positive feedbacks from this experience, starting from the local community but especially from our partners who are our customers our employees.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Valentino Zuzzi, AD Molino Pordenone<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e13c22e e-con-full e-flex e-con e-parent\" data-id=\"e13c22e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a12f3 elementor-widget elementor-widget-heading\" data-id=\"c0a12f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT US<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5096f2e elementor-widget elementor-widget-heading\" data-id=\"5096f2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want your company to star in the next season of Opera Verde or a new green format?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23f663 elementor-widget elementor-widget-heading\" data-id=\"f23f663\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fill out the form: we help you tell your sustainability projects on TV, with valuable content and real impact on the audience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f03f35 e-flex e-con-boxed e-con e-child\" data-id=\"3f03f35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78d7bec e-con-full e-flex e-con e-child\" data-id=\"78d7bec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53342d2 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"53342d2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_form_35\"><\/div><script src=\"https:\/\/etifor.activehosted.com\/f\/embed.php?id=35\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e318df1 e-con-full e-flex e-con e-child\" data-id=\"e318df1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46ccaf elementor-widget elementor-widget-text-editor\" data-id=\"a46ccaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We will respond to you from 9 a.m. to 6 p.m. Monday through Friday (excluding holidays).<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afb107 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7afb107\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54acef elementor-widget elementor-widget-text-editor\" data-id=\"a54acef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WOWnature\u00ae is a project by<br \/>\nEtifor S.r.l. Benefit Company<br \/>\nPiazza Alcide De Gasperi 41<br \/>\n35131 Padova Italy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe92ac e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"bfe92ac\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-2d0da0c\" href=\"https:\/\/www.facebook.com\/wownature.eu\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-914746e\" href=\"https:\/\/www.instagram.com\/wownature.eu\/?hl=it\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-6035fd3\" href=\"https:\/\/www.youtube.com\/channel\/UCtcYb-D2i1aZzXL83TBpRnQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-9e563db\" href=\"https:\/\/www.linkedin.com\/showcase\/wownature\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-animation-grow elementor-repeater-item-63003b1\" href=\"https:\/\/www.tiktok.com\/@wownature.eu\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-tiktok\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":566272,"parent":0,"menu_order":0,"template":"","class_list":["post-566493","wow-business","type-wow-business","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating corporate sustainability on TV with WOWnature<\/title>\n<meta name=\"description\" content=\"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating corporate sustainability on TV with WOWnature\" \/>\n<meta property=\"og:description\" content=\"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/\" \/>\n<meta property=\"og:site_name\" content=\"WOWnature\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wownature.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T09:55:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1660\" \/>\n\t<meta property=\"og:image:height\" content=\"783\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/\",\"url\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/\",\"name\":\"Communicating corporate sustainability on TV with WOWnature\",\"isPartOf\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png\",\"datePublished\":\"2025-04-14T07:29:31+00:00\",\"dateModified\":\"2025-09-25T09:55:26+00:00\",\"description\":\"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage\",\"url\":\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png\",\"contentUrl\":\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png\",\"width\":1660,\"height\":783,\"caption\":\"Opera Verde WOWnature Raiplay\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wownature.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sito Aziende\",\"item\":\"https:\/\/www.wownature.eu\/en\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branded content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wownature.eu\/en\/#website\",\"url\":\"https:\/\/www.wownature.eu\/en\/\",\"name\":\"WOWnature\",\"description\":\"Le foreste ti fanno bene. Prenditene cura.\",\"publisher\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wownature.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wownature.eu\/en\/#organization\",\"name\":\"WOWnature\",\"url\":\"https:\/\/www.wownature.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wownature.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2024\/06\/WOWnature-logo.png\",\"contentUrl\":\"https:\/\/www.wownature.eu\/wp-content\/uploads\/2024\/06\/WOWnature-logo.png\",\"width\":639,\"height\":193,\"caption\":\"WOWnature\"},\"image\":{\"@id\":\"https:\/\/www.wownature.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wownature.eu\",\"https:\/\/www.instagram.com\/wownature.eu\/\",\"https:\/\/www.youtube.com\/@wownature_eu\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicating corporate sustainability on TV with WOWnature","description":"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/","og_locale":"en_US","og_type":"article","og_title":"Communicating corporate sustainability on TV with WOWnature","og_description":"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.","og_url":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/","og_site_name":"WOWnature","article_publisher":"https:\/\/www.facebook.com\/wownature.eu","article_modified_time":"2025-09-25T09:55:26+00:00","og_image":[{"width":1660,"height":783,"url":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/","url":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/","name":"Communicating corporate sustainability on TV with WOWnature","isPartOf":{"@id":"https:\/\/www.wownature.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage"},"image":{"@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png","datePublished":"2025-04-14T07:29:31+00:00","dateModified":"2025-09-25T09:55:26+00:00","description":"Communicating corporate sustainability on TV with WOWnature: branded content on Rai 3 to inspire and engage.","breadcrumb":{"@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wownature.eu\/en\/business\/branded-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#primaryimage","url":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png","contentUrl":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-10-141553.png","width":1660,"height":783,"caption":"Opera Verde WOWnature Raiplay"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wownature.eu\/en\/business\/branded-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wownature.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Sito Aziende","item":"https:\/\/www.wownature.eu\/en\/business\/"},{"@type":"ListItem","position":3,"name":"Branded content"}]},{"@type":"WebSite","@id":"https:\/\/www.wownature.eu\/en\/#website","url":"https:\/\/www.wownature.eu\/en\/","name":"WOWnature","description":"Le foreste ti fanno bene. Prenditene cura.","publisher":{"@id":"https:\/\/www.wownature.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wownature.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wownature.eu\/en\/#organization","name":"WOWnature","url":"https:\/\/www.wownature.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wownature.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2024\/06\/WOWnature-logo.png","contentUrl":"https:\/\/www.wownature.eu\/wp-content\/uploads\/2024\/06\/WOWnature-logo.png","width":639,"height":193,"caption":"WOWnature"},"image":{"@id":"https:\/\/www.wownature.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wownature.eu","https:\/\/www.instagram.com\/wownature.eu\/","https:\/\/www.youtube.com\/@wownature_eu\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/wow-business\/566493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/wow-business"}],"about":[{"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/types\/wow-business"}],"version-history":[{"count":3,"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/wow-business\/566493\/revisions"}],"predecessor-version":[{"id":566573,"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/wow-business\/566493\/revisions\/566573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/media\/566272"}],"wp:attachment":[{"href":"https:\/\/www.wownature.eu\/en\/wp-json\/wp\/v2\/media?parent=566493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}