Give the gift of a tree: the perfect charitable wedding favour

Make the most important day of your life truly special by choosing ethical wedding favours that are good for the planet. With WOWnature, you can give your guests the gift of a tree, helping to grow new forests and protect biodiversity.

An original and sustainable way to say thank you and turn your wedding favours into a gesture of love for nature.

Have you ever thought of a gift that’s a bit different from the usual wedding favour?

We’ve all been there at least once: receiving a wedding favour and thinking, “What on earth am I supposed to do with this?”. From heart-shaped corkscrews to bulky ornaments and bags of sugared almonds, these items often end up forgotten or unused. But what if your wedding favour could become a gesture of love for the planet and a living memento that grows over time?

With WOWnature, you can give your guests the gift of a tree. You can help grow forests in Italy and come and plant the trees in person alongside your loved ones, turning the gift into a special experience. It’s an opportunity to get together after the wedding and share a unique moment surrounded by nature.

Why choose fair-trade wedding favours

Choosing a solidarity favour is not just an aesthetic or stylistic gesture: it’s a concrete choice that generates a real positive impact on the environment. Here’s why gifting a tree truly makes a difference.

Combating Climate Change. Trees absorb CO₂ from the atmosphere and play a fundamental role in carbon sequestration, helping to reduce greenhouse gas concentrations. Every tree planted is a small but concrete step in the fight against the climate crisis.
Protecting Biodiversity and Restoring Ecosystems Reforestation projects go beyond simply planting trees: they encourage the return of animal and plant species, restore degraded ecosystems and increase the resilience of territories. Gifting a tree means actively contributing to the protection of biodiversity.
Preventing Soil Erosion and Territorial Stability Tree roots hold the soil together, reduce the risk of landslides and regulate the water cycle. A healthy forest means a safer and more stable territory for the communities that inhabit it.
Improving Air and Water Quality. Forests filter atmospheric pollutants, regulate rainfall and contribute to the purification of groundwater. More trees mean cleaner air and healthier water for everyone.
What Benefit Does the Earth Gain from Reforestation? Reforestation is one of the most effective strategies for combating the climate crisis and restoring natural balances. Through the planting of new trees and the recovery of degraded forests, it is possible to absorb large quantities of CO₂, protect wildlife, reduce hydrogeological instability and improve the quality of life of local communities. It’s not just about “planting trees”: it is a scientific, monitored, long-term process capable of regenerating entire ecosystems.

Testimonials from some couples who have already chosen us.

WOWnature has already helped hundreds of couples choose a truly meaningful solidarity favour. Among the most appreciated projects are those dedicated to the recovery of forests devastated by Storm Vaia in October 2018, which felled millions of trees across the Dolomites and the Veneto Pre-Alps.

Lucia and Paolo, for example, chose to adopt trees in the Bosco di Enego, near Asiago — one of the areas hardest hit by that tragic night. Michela and Andrea planted their trees in Livinallongo del Col di Lana, in the Dolomite valleys that suffered most during the storm.

These projects are not merely symbolic: every intervention is scientifically monitored. Transparency is a core value of WOWnature, which was founded as an initiative of Etifor | Valuing Nature, a spin-off of the University of Padua and a certified B Corp.

We have decided to adopt trees in the Enego Wood, near Asiago, which was devastated by Storm Vaia in 2018.

Lucia e Paolo

We have decided to plant trees in Livinallongo del Col di Lana, one of the Dolomite valleys that suffered the most on the night of 28 October 2018.

Michela e Andrea

Come partecipare e fare la differenza

Choosing a socially responsible wedding favour with WOWnature is easy. Here’s how you can turn your wedding into a tangible gesture for the planet.

Adopt a tree and help a forest

Choose the reforestation project you prefer. You can adopt as many trees as there are guests and send or hand-deliver an adoption certificate with a personalised message to each one.

Come and plant the trees in person

WOWnature organises tree-planting days for everyone who has adopted a tree or received one as a gift. It’s a unique opportunity to get together with friends and family after the wedding, surrounded by nature, to plant the trees you’ve given as gifts.

Transparency and practicality

You and your guests will continue to receive regular updates by email on the development of the forest and the growth of the trees, so that you can see the results of your contribution over time.