Terms and conditions


Welcome to the wownature.eu website Terms and Conditions for use.

These terms and conditions apply to the use of this Website and by accessing this Website and/or placing an order the User agrees to be bound by the terms and conditions set out below. If the User does not agree to be bound by these terms and conditions, he/she may not use or access this Website.

The current version of Terms and Conditions is updated to 09 May 2019 and can be accessed and downloaded at this link https://www.etifor.com/termini-sito-wownature.

Presentation of the website

This website, wownature.eu (from now on referred to as the “website”), is owned by Etifor S.r.l. (from now on referred to simply as “Etifor”), P.IVA 04570440281, with registered office in Padova (PD) Piazza Alcide De Gasperi 41, Italy.

By accessing the website or using the services provided in the website, the user accepts these Terms and Conditions. In case the user wants to refuse these Terms and Conditions, he/she must avoid using the website.

WOWnature team invites the users of the website to periodically consult these Terms and Conditions and the other sections of the website such as the Information on the processing of personal data (Privacy Policy), the Cookie Policy and the Terms and Conditions to verify the presence of possible modifications or updates. All the information is accessible at the following link: www.wownature.eu/en/terms-and-conditions/

Industrial and intellectual property rights

The Website, “ETIFOR” and “WOWnature” brands, the name of the domain wownature.eu and all the other goods subjected to their intellectual and industrial property rights are of exclusive property of the Seller. The Seller is also the owner of the rights of intellectual property of the Website and its contents, including for example but not limited to texts, documents, images, logos, pictures, webpages layout, design and know-how.

The total or partial reproduction, in any media, the use of the elements that compose the Website, their use and their transfer to third parties are expressively and formally prohibited.

Thus, copying, transfer and modifying the contents protected by copyright, registered trademark or other industrial and intellectual property rights is forbidden.

The trademarks and logos of the platforms providing payment systems, social networks, courier or similar and any other logo are not directly or indirectly attributable to the Seller and are property of the respective owners and shown in this Website for information purposes only for allowing the execution of the respective services.

Use of the website

The services offered by the Website are regulated by the Terms and Conditions that are accessible at this webpage: wownature.eu/termini-di-utilizzo/.

Users are allowed to download, visualize or print the Website’s contents for personal use only and for non-commercial reasons, and so as not to cause any damage or harm to the intellectual and industrial property rights of Etifor.

The contents of the Website cannot be used, in any case, for different purposes, including for example but not limited to their distribution, modification, reproduction, transfer or circulation without the prior written approval by Etifor.

I contenuti del Sito non potranno in nessun caso essere utilizzati per scopi diversi, ivi compresi, a titolo esemplificativo e non esaustivo, la loro distribuzione, modifica, riproduzione, trasmissione o diffusione, senza il preventivo consenso scritto da parte di Etifor.

Security of the Website and its Users

The goal is to make the use of the Website safe for all users, however the Seller cannot ensure that.

To this end, the Seller invites all the Users to help guarantee the security of the Website and for this reason the following activities are forbidden: publishing spam, developing or using applications of third parties with illicit contents or contents that violate morality and decency; using the Website and Services for illegal, deceiving, malicious or discriminatory purposes; undertaking actions that may impede, overload or compromise the correct functioning or the aspect of the Website or Services; input false and/or invented and/or fictive data and/or data of third parties different from the User, except for cases of legal representation, in the registration procedure that is necessary to activate the iter for allowing the execution of the present contract and related communications; committing any other action that may result harmful or damaging to the Seller, its partners and its users.

Documents and materials sent to the Website

Any information containing personal data sent by users through the contact form present in the Website will be treated in the full respect of the applicable laws and of the Privacy, Data Treatment and Protection Policies provided by Etifor (see Privacy section of this page).

Notwithstanding the above, Etifor reserves the right to use, freely and at its own discretion, in any form and manner, and therefore also for commercial and promotional purposes, any material received through the Website without assuming any obligation towards the User that sent the materials in this regard.

Regarding possible contests and/or promotional activities, users are invited to refer to the related regulations and other information provided by Etifor through the Website.

The following actions are forbidden: uploading, distributing and broadcasting through the Website materials and/or illegal, indecent, defamatory contents; contents that may infringe the rights related to personal data; illegitimate or unauthorized materials or any other material that may be a criminal offense or lead to a criminal offense and/or violating any law or right of Etifor or third parties, as well as any other material that may, in any way, damage the image and good name of Etifor.

Contents of the Website

Etifor is not liable for the contents of any other website that might be made accessible though links or multimedia connections possibly present in the site, notwithstanding that these links and connections are provided with the only purpose of allowing users to have access to more complete information.  Users are not allowed to create links or multimedia connections to the Website without the prior written consensus by Etifor.

Etifor cannot be considered liable for any damage or harm suffered in any possible way as a consequence of accessing and using the Website or of downloading any material present in the Website including viruses, malwares, or other malevolent electronic contents.

The Website, as currently configured in terms of layout and contents, is designed to be used from users based in Italy. Therefore, Etifor cannot ensure that its contents are compliant with law requirements applicable outside the abovementioned territory.

Interruption or suspension of the services

Etifor reserves the right to interrupt or suspend any service rendered through the Website, in any moment and without forewarning. Such a suspension or interruption cannot entail any consequence for Etifor.


For any information regarding the use of the Website and the present Terms and Conditions, Users can contact:


Piazza Alcide De Gasperi 41, 35131 Padova

Telephone: +39 342 5050297 (from Monday to Friday, 10-13 and 14-17 Italian time)

WOWnature assistance e-mail: info@wownature.eu

e-mail of the owner: etifor@etifor.com

Certified e-mail: etifor@pec.etifor.it

Applicable law

Any dispute related to the Website, its use and its contents will be regulated by Italian law.


0. Introduction and definitions

By accessing the pages of the website WOWnature or placing an order, users are accepting the following Terms and Conditions.

The current version of Terms and Conditions are updated to 09 May 2019 and can be accessed and downloaded at this link: (link)

For the purposes of these General Conditions of Contract, the following definitions apply:

Etifor or the Seller: the company Etifor S.r.l. (from now on simply “Etifor”), VAT 04570440281, with registered office in Padova (PD) Piazza Alcide De Gasperi 41, telephone: 342 5050297, e-mail: etifor@etifor.com, certified e-mail: etifor@pec.etifor.it;

Website or Site: the web portal allocated to the domain wownature.eu (e-mail: info@wownature.eu);

User: the person who accesses the Website, browses and can complete online purchases following the procedure provided for;

Professional: the person, including the User, who acts in the exercise of his/her entrepreneurial, commercial, artisanal or professional activity;

Consumer: the person, including the User, who acts for purposes that do not fall within entrepreneurial, commercial, artisanal or professional activity possibly carried out by himself/herself;

Superguest or Partner: Third-party professional, not related to Etifor, registered on the Website in the dedicated section, that sells or provides services to Consumers though the Website

Services: the services provided by Etifor through the Website, such as for example: promotion of a project; services to improve and facilitate the User’s browse of the Website; any other service or activity implemented or undertaken by the Seller through the Website;

Subscription form: the form that can be found within the Website that can use to register in the Website, either for getting a Service against related payment or for registering as an end in itself;

Credentials: the USER ID and PASSWORD chosen by the User in the registration process to be used for the purposes indicated on a case-by-case basis by the Website;

General Conditions: the present General Conditions of Contract (or General Terms of Contract or Conditions of Sale or Terms and Conditions) that regulates the commercial relationship between the Seller and its clients;

Order: the subscription to the service provided by Etifor carried out by the User through the procedures of the Website;

e-commerce decree: the implementation of Directive 2000/31/CE, disciplined with Legislative Decree 9 April 2003 n°70 and following modifications and integrations, on certain legal aspects with particular reference to electronic commerce;

Privacy Code: the Personal Data Protection Code, disciplined with Legislative Decree 30 June 2003 n°196 and following modifications and integrations;

Privacy Policy: the Privacy Policy, produced in compliance with the GDPR EU Regulation 2016/679 and Legislative Decree 196/03 (Privacy Code) as reformed with Legislative Decree 101/2018, and accessible at the following address: 35010 Villanova di Camposampiero (PD), Via Caltana n. 260.

1. General information

1.1 Application of the present General Conditions

The present General Conditions regulate the general rules of the Services offered by the Seller through the Website to all Users. In particular, through the present General Conditions, the Seller aims to inform Users of their rights deriving from the present Conditions, Privacy Code and EU Regulation 2016/679 (whose report is accessible at the following link (link) and in the dedicated section of this document).

When continuing the browse of the Website, the User accepts the present General Conditions, for their applicable parts. The user will have to accept the present General Conditions when carrying out the purchase procedure described below.

The present Conditions of Sale do not regulate the provision of services or the sale of products from persons, legal persons or any other subject other than Etifor that might be present in the Website through links, banners or other connections.

1.2 Object

The Website offers services of promotion of eco-sustainable projects consisting in growing trees and plants in specific areas identified by Etifor on the basis of specific features; and of .

The Seller is the only owner of the website.

Within the Website, it is possible to purchase two types of activities and services:

– services directly provided by Etifor Srl

– services provided by third parties referred to as HOST and SUPERGUEST or PARTNER of the Website.

In both cases Etifor, through the present website, does not sell any material good to the User, nor delivers any good.

1.3 Registration

The registration coincides with the creation of an account and can be made in any moment. The need to register is indicated in the Website from time to time. To proceed to the registration, the User has to follow the specific procedure provided for in the Website. The registration procedure allows the Seller to ensure the unambiguous correspondence between the User and its account and to avoid unauthorized registrations. In the registration process, the User explicitly accepts the Terms and Conditions of the Website (link).

The User guarantees, in any case, the completeness, correctness and truthfulness of the data provided. Specifically, the User guarantees:

  1. To be 18 years old or older (if the User is less than 18 years old, the processes of registration, input of the data and purchase must be carried out by a parent or by an adult);
  2. To fulfil the requirements demanded in the process of registration or purchase;
  3. To be the legitimate owner of the data provided, that must be true, correct and updated;
  4. To respect all the norms provided for by the law and by the contract that are applicable to the relationship with the Seller;
  5. To respect the prescriptions provided for by national law, in particular regarding the norms related to public order and morality and of imperative nature;
  6. Not to transfer to third parties his/her own credentials.

The seller reserves the right not to accept the request for registration or ordering and to remove a User in case of abuse, irregularity, incorrectness or similar are noticed. The User only is responsible for the access to the Website through his/her credentials and answers for all the operations carried out in the Website through his/her credentials. In any case, the User agrees not to use the registration and the services connected to it for profiling other Users, for direct or indirect marketing, competition, industrial espionage or any other purpose in contrast with the Website and the Services. All the data provided by Users to the Seller will be treated in the respect of the EU Regulation 2016/679 (GDPR) and Privacy Code, in compliance with the report present in the Website and accessible at the following link (LINK).

The e-mail address provided allows the Seller to notify the User of all the messages related to the Services, products and Website; thus, the Seller is invited to provide a valid e-mail address that is constantly monitored.

1.4 Use of the social media accounts

In addition to the above mentioned procedures, a registration procedure to be completed through a profile of the User that has already been activated on a social network might be made available. In this case, by using this procedure, the User agrees to create a link between the Website and his/her profile and the consequent transmission of certain data between them, in the respect of the Privacy settings set by the User him/herself. In any case, the above mentioned rules on the registration procedure will be applied, being these rules compatible, to this registration procedure.

2. Application and modifications of the General Conditions

Before subscribing to the Services through the Website, the Client declares to have read and understood the present General Conditions, all the directions provided during the procedure of purchase and the contents of the Terms and Conditions and Privacy Policy sections and to fully agree with them unreservedly.

Etifor reserves the right to modify the contents of the present General Conditions and other abovementioned documents, visibility will be given to these changes in the Website.

Therefore, the User is invited to periodically consult the Website to verify the presence of possible updates or modifications. Every modification will be effective after publication in the Website. The General Conditions applicable to a certain purchase will always be the ones that were valid in the moment in which the order was completed.

3. Services provided directly by Etifor

Through the Website, Etifor directly provides the following services:

  1. Projects “grow a tree”

The Seller gives the possibility to join a project that consists in supporting the growth and development of trees or plants in a defined territory, according to the modalities indicated case-by-case in the specific information factsheet dedicated to each project in the Website.

For instance, in the context of this service the Seller carries out the following activities:

  • Identification of the owner or manager of the green area;
  • Management of the relationship with the supplier of the products (e.g. trees and plants) needed for the implementation of the projects;
  • Management of the relationship with the person(s) that will take care of the different stages of growth of the trees, from seed to seedling to planting;
  • Possible coordination of the planting of trees and plants
  1. Consulting activity

The Seller can provide, on demand, consultancy services to both public bodies, private individuals or companies, or final consumers in the forestry context.


3.2 Payments

Within the information factsheet of each project, the minimum amount that the User is asked to pay for joining and supporting the project is indicated. This amount covers the following activities undertaken by the Seller:

  • Purchase of the seed or seedling of the plant indicated in the project from a professional partner (nursery or similar) of the Seller. The partner takes care of setting up and cultivating the seed and growing the seedling until it is ready to be planted in the territory of the project
  • Coordination of the relevant professionals to carry out the steps needed to plant the new tree

Under no circumstances the payment of the amount due will give the User the right to receive a tree or plant, or become the owner of a tree or plant of the project he/she joined and supported.

The amount due will have to be paid in the manner that will be indicated at the time of ordering. Whenever this amount is sent through bank transfer, the User has to send to Etifor a proof of the completion of the bank transfer within 15 days from the completion of the Order.

3.3 How is the service provided

Each “grow a tree” project will follow a specific timeline that will be properly described within each information factsheet. Generally, the following phases can be distinguished in each project:

3.4 Procedure for joining the service and payment

The User can join and support all the projects that are present in the Website and illustrated and descripted in their respective information factsheet.

All the phases of the procedure for joining and paying the related amount due are clearly described in the pages of the Website, its texts and graphics. In particular, to complete the process for joining the service, the User has to fill in the electronic Form and transfer it electronically to the Seller by following the instructions provided.

In this form, a reference to these General Conditions – that contain information on the Cancellation Policy, a summary of the main features of the project supported and the related amount due (inclusive of all applicable taxes and fees), methods of payment, timeline, execution modalities and related services – is included.

The procedure for joining is considered completed at the moment of the validation “clic” by the User, except for the right to early cancellation of the Order where possible and except for the right of withdrawal where provided for.

By completing the Order, the User expressly accepts these General Conditions.

The acceptance of the Order by the Seller happens through the sending of a confirmation e-mail to the e-mail address communicated by the User. This e-mail contains the constituent elements of the Order (number of the Order, prices, modalities of execution of the services selected).

The User has the burden of verifying the correctness of the data in this confirmation e-mail and of signalling promptly to the Seller the presence of possible mistakes or omissions by writing to the e-mail address info@wownature.eu.

The Privacy Policy related to the data provided while completing the Order can be consulted at the link (LINK) and in the dedicated section of this document. In particular, we remind that the e-mail address provided by the User while completing the Order will be used by Etifor, without need for any additional approval by the User, also for sending communications for subsequent sales regarding products or services similar to those included in the Order.

The Order will be archived in our database for as long as is necessary to provide the aforementioned Services and not beyond the limits set by law. Since the object of the transaction consists of a service, the User will not receive any material good / product. The trees and / or plants of the projects will be planted and / or taken care of within the areas involved within the projects and identified within each information factsheet. Thus, the User cannot claim any ownership right over neither the trees and / or plants of the projects, nor the goods and / or services they provide (e.g. fruits, CO2, etc.).

3.5 Methods of payment

The Seller reserves the right to provide for additional methods of payment in the future. The payment of the Orders can be made:

  • by credit card. To ensure the security of the transaction, the Seller decided to use the technology created by the international company Stripe. Further information at: https://stripe.com
  • via the PayPal platform. By selecting it during the procedure of purchase, the User will be redirected to the safe servers of PayPal where, by accessing with his/her login credentials, he/she can complete the payment by debit on credit card, bank account or electronic wallet.

In case of payment by credit card, the financial information (e.g. number of the credit/debit card or its expiry date) will be forwarded, through crypted protocol, to the banks providing the related services of electronic payment preventing third parties from accessing, in any way, these information.

Moreover, these information, will not be used by Etifor for purposes other than completing the procedures of purchase, reimbursing in case of cancellation following the exercise of the right of withdrawal or signalling to police forces possible frauds committed through the Website.

The amount due for purchasing the services will be charged when Etifor will send the confirmation that the Order has been received. In the case of payment via PayPal, the charge will be accounted when the e-mail that confirms the completion of the Order is sent.

3.6 Non-payment

Non-payment of the amount due within the agreed terms implies the suspension of the Order and related services until the payment is made.

3.7 Force majeure

Etifor cannot be considered liable for partial or total non-execution of any obligation contained in these Terms and Conditions if the non-execution is caused by unforeseeable events and/or natural events outside its control and responsibility, including for example but not limited to natural disasters, terrorism, wars, popular uprising. In addition, because force majeure reasons, the species selected by the User might not be available at when planting was initially planned. Equally, it might be impossible to proceed to planting in the country indicated in the platform at the moment of confirmation of the Order. This might happen in case of:

  1. unexpected impossibility to operate in the country that was indicated when the Order was confirmed because of climatic, ecological, political, social adversities or operational difficulties that might jeopardize the correct management of the project.
  2. Unexpected impossibility to operate in safe conditions in the country
  3. Scarce or insufficient rooting of the species in the nursery or high probability that, if planted in the ground, the species would not root
  4. Possible impossibility of planting the species chosen by the User because of unpredictable events which Etifor cannot be considered liable for, such as for example but not limited to: sudden complication in sourcing agricultural raw material or the unexpected and unpredictable rise in maintenance or management prices of the selected species determined by events that are not connected to the relationship between WOWnature, Etifor and the User (e.g. pharmaceutical discoveries) that do not allow the execution, in the agreed terms, of the obligations included in the agreement made by the parties.

In case of fource majeure, following the appropriate communication to the User, the execution of the order can be modified, suspended and/or cancelled. By accepting these General Conditions the User implicitly agree to these modifications (e.g. modification of the selected species), notwithstanding that a number of trees at least equal to the number of trees required in the Order will be planted.

3.8 Withdrawal

We remind the Users that the object of the transactions made on the Website are services provided by Etifor, and in no case physical goods can be purchased. Thus, the Consumer Code, and in particular the regulation of the right of withdrawal, is not applicable in this case. However, Etifor, reserves to evaluate on a case-by-case basis the possible withdrawal requests privately with the User who made the request.

4. Services provided by third parties

Etifor makes the Website available for third parties (Hosts and/or Superguests and/or Partners), registered to the Website in the dedicated section, to provide their services to Users / Consumers through the Website.

In these cases, the contract regulating the purchase and the execution of the service will be directly agreed between the User and the Host and/or Superguest that offers the abovementioned service.

5. Exclusions and limitations of liability

Etifor is not liable for:

  • Any harm or damage that could result to Users derived from the use of the Website and the related services Services in different ways that those provided for in these General Conditions;
  • Any harm or damage resulting from the use of Services not directly provided by Etifor;
  • Any harm or damage related to the purposes the User aims to through the Website and its related Services, including those services not directly provided by Etifor;
  • The cases of force majeure, for example but not limited to electric or IT malfunctions, technical breakdowns of the Website, interruption in telecommunications (including in particular internet);
  • Any harm or damage that could result to Users as a consequence of the suspension of the Website and its Services in cases of Force majeure;
  • The information, data and contents uploaded, transferred or treated by the User through the Website and the related services not directly provided by Etifor;
  • Any harm or damage that could result from the improper use, loss, theft or illicit treatment of the personal data of which the User is the owner;
  • Any harm or damage resulting from unforeseeable circumstances or force majeure or events depending on third parties’ actions or not attributable to the Seller;
  • Any harm or damage resulting from loss, illicit or abusive use of the login credentials of the User
  • Any harm or damage suffered in any way by the Users that could result from the access or use or download of any material present in the Website, including viruses, malwares, or other electronic malevolent contents.

In cases different from the abovementioned cases, Etifor’s responsibility towards the User is exclusively the responsibility defined in the present General Conditions.

6. Privacy

Any information related to the Privacy Policy adopted by Etifor is accessible at the following link wownature.eu/termini-di-utilizzo/ and in the dedicated section of this document.

7. Customer care

For any information or complaint, please contact us:


Piazza Alcide De Gasperi 41, 35131 Padova

Telephone: +39 342 5050297 (from Monday to Friday, 10-13 and 14-17 Italian time)

WOWnature assistance e-mail: info@wownature.eu

e-mail of the owner: etifor@etifor.com

Certified e-mail: etifor@pec.etifor.it

Mail titolare: etifor@etifor.com

Pec: etifor@pec.etifor.it

8. Applicable law

The General Conditions and the Services described within them are regulated exclusively by Italian law, community rules of the European Union and International Conventions that are effective in and are recognized from the Italian Republic.

All the Services and Information included in the Website will be provided in Italian or English language. All the clauses provided in this contract are to be considered derogating from the imperative norms of law, including the ones provided by the Consumer Code. In addition, this contract remains valid for all the conditions not derogated.

9. Complaints and dispute resolution tools

The User can forward possible complaints to:


In any case, for the resolution of disputes arisen from the exact application of the contract it is possible to rely on the extrajudicial procedures for dispute resolution of Part V, title II-bis of the Consumer Code, in front of the organisms responsible for mediation within the meaning of the law decree 4 February 2010 n°28 and other ADR (i.e. Alternative Dispute Resolution) organisms (therefore of dispute resolution alternative to judicial or contentious resolution) indicated there.

The Seller reminds Users that, in particular, the European Union implemented an online platform for dispute resolution. Therefore, please refer to this link: https://webgate.ec.europa.eu/odr or to this address, that directly redirects to the platform (Italian language): https://webgate.ec.europa.eu/odr/main/index.cfm?event=main.home.show&lng=IT.

10. Jurisdiction and competent court

Notwithstanding the above, for any dispute concerning the interpretation, execution and resolution of these General Conditions and of the business relationship that derives from it, if the User is a Consumer he/she can choose to address either the Jurisdictional Authority of its domicile (if different from Italy) or to the Italian one, applying the Brussel Convention of 1968 or the EU Regulation 1215/2012.

In the case of Italian jurisdiction, if the User is a Consumer, pursuant to article 66-bis D.Lgs. 206/2005, The Courts of the place where the consumer has his residence or domicile are exclusively competent.

If the User is a Professional, pursuant to the applicable regulations, instead, the Italian Judicial Authority is exclusively competent and the Court of Padova is exclusively competent, notwithstanding the exclusive competency of the Court of Venice, specialized department in regulation on business, in the cases expressly required by the applicable norms.

It shall be without prejudice to possible jurisdictions and exclusive and binding competencies required by the regulation of the sector.

11. Communications

Any communications between the Parts will be considered valid and effective if it will be made to the contact number and addresses indicated in the section “Customer Care” of these General Conditions or, if these contact number and addresses were modified, to the contact number and addresses last communicated to and known by the other part.

Cookies Policy

0. Introduction

These terms and conditions apply to the use of this Website and by accessing this Website and/or placing an order the User agrees to be bound by the terms and conditions set out below.

The current version of Terms and Conditions is updated to 09 May 2019 and can be accessed and downloaded at this link: https://www.etifor.com/termini-sito-wownature.

In compliance with legal obligations, the following information regarding the Website wownature.eu, from now on “Website” owned by Etifor s.r.l., VAT 04570440281, with registered office in Padova (PD) Piazza Alcide De Gasperi 41, telephone: 342 5050297, e-mail: etifor@etifor.com, certified e-mail: etifor@pec.etifor.it (from now on simply referred to as Etifor), that is the data controller, the following information that exclusively refer to the Website and not to other websites possibly accessed through link from the Website, for which it is recommended to refer to the information provided by the respective owners.

The Website uses cookies to guarantee the user a better browsing experience; these cookies are essential for the correct use of the site.

Utilizziamo i cookie per rendere il nostro sito più facile e intuitivo. I dati raccolti grazie ai cookie servono per rendere l’esperienza di navigazione più piacevole e più efficiente in futuro.

1.What are cookies?

A cookie is a small text file containing short information about user’s activities on a website and stored on the device that has accessed the site to be transmitted again to the website when the user accesses the site again. Cookies cannot collect any other data from the User’s hard drive, nor transmit viruses or acquire email addresses. Any cookie is unique for the User’s browser. Some functions of the cookie can be demanded to other technologies. In this document, with the term “cookie”, we refer to both cookies in strict sense and similar technologies.

For further information on Cookies, please refer to this article of the Privacy Authority: http://www.garanteprivacy.it/cookie .

2.Types of cookies

Cookies can be first or third party, where “first party” means cookies that report the site as domain, while “third party” means cookies that are related to external domains.

Third-party cookies are necessarily installed by an external party, always defined as “third party”, not managed by the site. These third parties may also install first-party cookies, saving their cookies on the site’s domain.

Another type of cookies are the so-called “Flash Cookies” (Local Shared Objects), used within Adobe Flash Player to deliver some content, such as video clips or animations, in order to remember the settings and preferences. Flash cookies are stored on the device, but are managed through a different interface than the one provided by the browser used.

3.Types of cookies

There are several types of cookies:

3.1. Technical cookies

Technical cookies are those cookies used for the sole purpose of carrying out the transmission of a communication on an electronic communications network, or insofar as this is strictly necessary to the provider of an information society service that has been explicitly requested by the contracting party or user to provide said service. They are not used for additional purposes and are normally installed directly by the website owner or manager. They may be classified as follows:

  • Browsing or session cookies: they ensure the normal Website browsing experience and use of the Website (by allowing, for example, to complete an Order or to log for accessing the reserved area); these cookies are necessary for the correct functioning of the Website
  • Analytics cookies, similar to technical cookies when used directly by the website manager to collect information in aggregate form on the number of users and on their ways of surfing the Website;
  • functionality cookies, which enable users to surf the website based on a set of selected criteria (for example the language and the products selected for purchase) in order to improve the service provided. Prior consent is not required for the installation of such cookies (more information can be found in the cookie management paragraph below).

3.2. Profiling cookies

Profiling cookies are aimed at creating user profiles and are used to send advertising messages in line with the preferences shown by the user during his/her navigation on the web. The prior consent is required for using the profiling cookies. The User con accept or deny his/her consent for the installation of such cookies through the options made available in the section “Cookies management”

In the case of third-party cookies, the Website does not have a direct control on single cookies and cannot control them (it cannot directly install nor eliminate them). The User can manage these cookies through the browser settings (see the instructions below) or through the section “Cookies management”. Therefore, the User is invited to consult the websites of the third parties in the table below.

4.Cookies installed on this website

This Website uses the following browsing, session, functionality, analytics and profiling cookies:

4.1 System cookies

The Website WOWnature uses cookies to improve the User’s browsing experience; these cookies are fundamental for the correct functioning of the Website. The User can disable these cookies from the browser, following the recommendations in the dedicated section but this will compromise his experience on the site and we will not be able to respond of malfunctioning.

4.2 Other third-party profiling cookies

This Website reserves the right to make use of commercial partners, such as suppliers and web providers in general, who may install their own cookies in relation to the functioning of the services they offer. One example is the presence of “social plugins” for Faceboon, Twitter and Instagram. These are parts of the page visited which are generated directly by the aforementioned sites and integrated into the page of the host site. The most common use of social plugins is to share content on social networks.

On the site Your Online Choices, on the page  http://www.youronlinechoices.com/it it is generally possible to receive information on the use of cookies and how to block them, especially third-party cookies.

We reserve the right to host the following third parties who may use their own cookies:

Google Analytics: these are monitoring cookies for generating statistics on the use of the Website

Google Maps: see the relevant privacy policy https://policies.google.com/privacy?hl=en&gl=it

Facebook: Facebook uses cookies to offer sharing and “like” functionality on Users’ Facebook walls. See https://www.facebook.com/about/privacy for further information

Twitter: Twitter uses cookies to offer sharing functionality on Users’ Twitter walls. For more information, see https://twitter.com/en/privacy

Instagram: see the relevant privacy policy https://help.instagram.com/402411646841720

YouTube: see the relevant privacy policy https://policies.google.com/privacy?hl=en&gl=it

Pinterest: Pinterest uses cookies to offer sharing functionality on Users’ Pinterest walls. See https://policy.pinterest.com/en/privacy-policy for further information.

Google Adwords Remarketing uses cookies to study and enhance advertisements, with marketing actions, with the purpose of sending to Users messages that are in line with their interests. Remarketing helps to reach Users that have visited the Website. Further information, including how to disable these cookies, are available at the following link: https://support.google.com/google-ads/answer/2407785?hl=en. To activate/block these cookies click here: http://www.google.com/settings/ads

Google Adwords Youtube Conversion

Google uses this cookie to collect information about the total number of Users that clicked on an advertisement on Google and Youtube and, consequently, were redirected to a landing page. The collected information does not allow to identify the single User, instead it is used to produce aggregated and anonymous statistics. To disable Google Adwords Youtube Conversion, please use the instructions that are provided in the section “how to disable/cancel cookies” in this document. Further information, including how to disable these cookies, are available at the following link: https://policies.google.com/privacy?hl=en.

To select/disable the cookies, click here: https://adssettings.google.com

If the User uses any other service belonging to/provided by any other third-party and linked to the Website (either media sharing or others), is invited to browse within the provider’s settings and look for its privacy policy, possibly looking for the dedicated webpage by using any search engine with the keywords “privacy… (provider’s name)”.

5.Duration of cookies

Cookies have terms dictated by the expiration date (or from a specific action such as closing the browser) set at installation.

Cookies can be:

  • temporary (or session) cookies: these cookies are used to store temporary information, allow you to connect the actions performed during a specific session and are removed from your computer when you close the browser
  • Permanent (persistent cookie): these cookies are used to store information, such as name and password, so as to avoid the User having to type them again each time he/she visits a particular site. These cookies remain stored in your computer even after you close your browser.

6.Owner, data subject’s rights and other information

For the information required by articles 13 and 14 of the EU Regulation 2016/679 (GDPR), such as the identification of the owner and of the responsible for data protection if he/she has been nominated, purposes of the treatment and the compulsory or facultative nature of the delivery of the data together with the consequences in the event of a refusal, duration of data retention, data subject’s rights and complaint modalities, the other information on the privacy policy adopted by the Owner, please see the Privacy Policy of the present Website.

7.Cookies management

In accordance with the directives of the Personal Data Protection Code (law decree 30 June 2003, n° 196, from now on referred to as “Code”).

If consent has already been given, but you wish to change cookies authorisations, you must delete them using the browser, otherwise already installed ones will not be removed. In particular, please note that it not possible, in any way, to control third-parties’ cookies, therefore, if consent has already been given, you must delete them using the browser (dedicated section) or asking the opt-out directly to the third-parties or through the site http://www.youronlinechoices.com/it/le-tue-scelte.

For further information, please consult the following websites:

8.How to disable/cancel cookies through the settings on the browser

To find information about how to disable cookies, please consult the guidelines of the browser that you use to navigate on the Website wownature.eu. Here there are some examples:

8.1 Chrome

Please consult the instructions given in the guide to Chrome https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en

8.2 Mozilla Firefox

Please consult the instructions given in the guide to Mozilla Firefox

8.3 Internet Explorer

Please consult the instructions given in the guide to Internet Explorer https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

8.4 Safari

Please consult the instructions given in the guide provided by Apple https://support.apple.com/en-gb/guide/safari/sfri11471/mac

8.5 Safari iOS (mobile)

Please consult the instructions given in the guide provided by Apple https://support.apple.com/en-gb/HT201265

8.6 Opera

Please consult the instructions given in the guide to Opera https://help.opera.com/en/latest/security-and-privacy/#clearBrowsingData

Privacy Policy


By accessing the pages of the website WOWnature or placing an order, users are accepting the following Terms and Conditions.

The current version of Terms and Conditions are updated to 09 May 2019 and can be accessed and downloaded at this link: https://www.etifor.com/termini-sito-wownature.

Privacy Policy (Policy on the processing of personal data) art. 13 and 14 EU Regulation 2016/679. In accordance with art. 13 (for the data collected from the person concerned) and 14 (for the data not collected from the person concerned) of the EU Regulation 2016/679 (GDPR), the following information are provided to the Users of this Website. These information exclusively refer to the treatment of the data carried out through this Website, and do not refer to other sites possibly accessed through links in this Website, for which Users are invited to carefully read the information provided by the respective owners.

Data controller

Etifor S.r.l., with registered office in Padova (PD) Piazza Alcide De Gasperi 41, Italy, VAT: 04570440281, Telephone: 342 5050297, contact e-mail: etifor@etifor.com, contact email for data treatment: privacy@etifor.com

The Data Controller (from now on referred to as “Owner” too) reserves the right to appoint a web agency, whose references can be communicated following the request forwarded to the abovementioned addresses, as Responsible for data treatment for purposes of technical assistance, maintenance, technical management, and similar purposes.

The Owner and Responsible treat the Users’ data through their appointed staff, that are identified and instructed for the correct treatment of personal data (verbally too).

Type of data processed and data sources

Firstly, we may treat the navigation data and the cookies, for which we invite you to read the dedicated Policy.

We may also treat data provided voluntarily by the User, such as through the contact form or via e-mail, including common personal data (personal details, invoicing data, etc.) to the extent that these data are needed to respond to the request.

Data may come from automatic sources, voluntary sources, or public sources. For instance, they may come from the User’s navigation, which may bring along information related to previous consultations of other websites, in particular cookies and similar technologies. Moreover, data may be provided voluntarily by the User or by subjects connected to him/her. Other data may come from public sources such as the data treated in the context of researches based on publicly available databases, company registration reports, etc.

Purposes of the treatment

The personal data of the Users of the Website will be treated in the forms and manners referred to in the GDPR, for allowing the Website to perform its functions, in particular (but not limited to) regarding the procedures described in this document such as data collection, registration process, access to the reserved area, purchase process and related cart, and similar activities.

In particular, the personal data will be treated for the following purposes:

  • To respond to the specific requests addressed by the User to the Owner through the website or through its communication tools (contact form, forms for requiring information, and similar);
  • To complete the subscription to the newsletter and to send the consequent commercial communications and information regarding the sector in which the Owner operates, subject to prior consent given by the User through the tick in the specific checkbox;
  • Following requests for information sent via e-mail or through the specific contact form or via other means of communication, to send communications of informative nature related to the services provided by the Owner
  • To complete the registration procedure to finalize the purchase of products and services or, in the cases where the registration is not required, to complete the checkout procedure where the data about delivery address or invoicing address or similar data are to be inserted;
  • For other ancillary purposes or purposes connected to the abovementioned purposes or purposes connected to the sphere of activities of the Website;
  • For the treatment of the e-mail address, provided by the User in the context of the sale of a product or service, to send, without need for any additional consent, subsequent communications for later upsell with other products or services that are similar to those in the previous Orders; anyway, the User may in any event refuse this treatment, both initially and later, easily and free of charge, by contacting the company or through the specific link that is included in promotional communications;

The processing of data given in general will be carried out, even as a result of automatic collection during navigation, for the sole purpose of verification and control of access to the Website. This also applies to technical cookies, to be understood as session cookies, of functionality or analytics that present the requirements specified by the Guarantor. In particular, with regard to the latter, it is clarified that they can be assimilated to technical cookies where they are created and used directly by the Website. Anyway, as regards the abovementioned analytics cookies, the Website, in accordance with the clarifications of the Guarantor, provides for the anonymization of IP-address and the collection and treatment of the abovementioned navigation data (notwithstanding the anonymization of the IP-addresses) allow the monitoring of the of the functionality of the Website and allow improving the service offered to Users, ultimately proposing a better navigation experience. For further information, please refer to the Cookie Policy.

Legal basis of processing and consent

The processing of data is based on the right of information, fulfilment of contractual obligations or social contract obligations or, whenever necessary, on the consent given through the free and informed compiling of the dedicated form.

Legitimate interest of the Owner

The processing of personal data is also based on the legitimate interest of the Owner, which includes the exercise of his rights in the context of the information society, the execution of the contractual services and the implementation of direct marketing operations.

Mandatory nature of the provision

The provision of the navigation data by the Users, for the abovementioned purposes, depends on the degree of privacy that the User has enabled or disabled through his/her browser. In some cases, disabling may compromise the navigation in the Website. For specific parts of the Website, the provision of navigation data and/or technical cookies is mandatory for the correct functioning of the Website itself. The provision of some data is, in any case, necessary for the structure itself of the Website and its procedures.

In particular, for example:

  • To send messages or to subscribe to the newsletter, the minimum data requested therein, such as the USERNAME and/or name and surname and/or e-mail address and/or other data identified by the sender, are mandatory
  • USERNAME and PASSWORD are mandatory for registering and accessing the reserved area of the Website; other data related to the e-commerce procedure (such as name/surname, delivery address for the products/services of the Order, fiscal code or VAT or similar) are compulsory too. These data lacking, the procedure cannot be completed.

Any request for other optional data will be preceded by a check for approval. The provision of all other data is optional, in accordance with the type of information that the User wishes to give to the Website.

Consequences of not providing the data

The failure in providing the personal data prevent the Owner from processing the request and sending communications or updated about his commercial and promotional initiatives.

Recipients and potential categories of recipients of Personal Data

Personal data may be transferred to companies connected, linked or controlled by the Owner, to consultants, or to third parties that operate, in the name and on behalf of the Owner, for carrying out the services connected to the abovementioned purposes of the treatment, both in the EU and outside the EU (in the latter case, they will only be parties that adhere to the Privacy Shield Protocol).

The navigation data and similar data (see above), as well as the profiling cookies of third parties too (see the dedicated Cookie Policy), that will be transferred to the third parties concerned if they do not manage these data in the capacity of Owner of the treatment.

Data retention times

The data provided by the User will be retained until consent is expressly withdrawn, also through action on his/her browser, cleaning of cookies, express or otherwise expressed request.

The navigation data will be retained for the time necessary to perform the service requested and for the purposes for which they are acquired.vati per il tempo tecnico necessario all’evasione delle funzioni per cui sono stati raccolti.

Right to withdraw consent

It is possible to withdraw the consent that was previously given at any time by:

  • Sending an email to the Owner’s address privacy@etifor.com
  • Registered letter with a reply notification of receipt to the Owner’s registered office

Sending a message to the certified e-mail etifor@pec.etifor.it

Users rights

Each User has the right of access, rectification, cancellation, limitation of processing, receipt of notification in case of rectification, cancellation or limitation of processing, portability, the right to oppose the treatment and of not being subject of an automatic individual decision, including profiling, in accordance with articles from 15 to 22 of the GDPR.

These rights may be exercised in accordance with what has been established in art 12 of the GDPR by sending an e-mail to privacy@etifor.com.

The Data Controller will respond as soon as possible and in any case within the deadline of 1 month from receipt of the request.


Each interested party has the right to lodge a complaint pursuant to arts. 77 and following of the GDPR to a supervisory authority, which for the Italian State is identified in the Guarantor for the protection of personal data.

The forms, methods and terms for proposing complaints are foreseen and governed by the national legislation in force. The claim is without prejudice to administrative and jurisdictional actions, which for the Italian State may alternatively propose to the same Guarantor or the competent Court.


The personal data provided will be subjected to profiling. Profiling allows the Owner to better assess some personal aspects of the User, in particular as regards his/her preferences, interests, tastes related to the products sold and activities carried out by the Owner, with the purpose of offering the User a more specific service that is more targeted on his/her needs.