No products in the cart.

From a tree to a forest

Together we can take care of the places we love, leave the world better than we found it.
Our initiative helps citizens, institutions, and companies grow new forests and protect existing ones. It operated in compliance with the highest forest management standards, as Forest Stewardship Council® (FSC-N001935) certification.

Why WOWnature?

The final push came in October 2018 with Vaia, the storm that destroyed thousands of forests, and scarred our mountains. That is when we realized that we had to find a way to take care, all together, of our land.  Our goal is to make you shout WOW in front of the spectacle of nature!

What makes us unique


We take care of forests in the areas you love the most. Adopt or gift a tree, and experience planting it with your own hands.


Our goal is to restore the balance between people and nature. We carefully select areas where action is most needed and then plant according to nature's rhythms.


Etifor, creator of WOWnature, is a University of Padua spin-off that translates scientific knowledge into positive impacts for the environment and the community.


When you see the FSC® label, it implies that the forest is being responsibly managed in compliance with strict environmental, social, and economic standards.

From Etifor to WOWnature

Our team is formed by the researchers, experts, and creatives of Etifor. Each of us takes care of a precise part of the process: from managing forestry projects to their communication, everyone is vital to delivering long-term impacts on the Planet.  

Together with you, citizens, managers and businesses,
we have already accomplished these results:

trees planted
forests managed
kg/CO2 offset
forest lovers
WOW partners