F.A.Q. - Wownature

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Frequently asked questions

WOWnature is an Etifor initiative to grow new trees and protect existing forests.
It is a hub for nature lovers, managers of green areas, authorities, and companies to join forces and make our area greener. 

On WOWnature you can do some good for nature and leave it better than you found it! How? By growing a new tree, protecting a forest, or simply spending time outdoors reading our blog.

Different natural areas have different needs. In some areas, there is a need to create new forests; in others, there is a need to protect and care for existing ones.

“Grow a Tree” allows you to plant and care for a new tree that will make a new forest. Your contribution will support the entire plant growth process:

– study of the best technical and scientific solutions for each area;
– cleaning and/or preparation of the planting area;
– seedling growth in the nursery;
– planting and maintenance of seedlings;
– arrangement of access paths, staging areas and information panels.

– a personalized adoption certificate, along with your order confirmation email.

– an invitation to the planting day, where you can plant your tree (if planned for your area)

– the GPS coordinates of your trees

– periodic updates

If you have decided to protect an existing forest, your contribution will support interventions to address the “threats” that threaten its “health status”.

In absence of active care and management, damaging events such as fire, wind damage, spread of alien and invasive species are more likely to happen. At worst, they lead to the death of the trees themselves and the cancellation of their benefits. For example, releasing into the atmosphere the CO2 that the tree had absorbed in its lifetime. If a forest is prone to fire risk, your support can be used to open and maintain some firebreaks. If the forest is threatened by the entry of alien and invasive species, then your intervention may serve to eradicate them.

– a certificate stating your support for the forest

– an invitation to the eventual opening day

– periodic updates

Of course! Adopting a tree is a unique emotion and a perfect gift for all occasions. 

Where to do it? In the “grow a tree” section or in the “adopt or gift” section. When we ask “is this a gift?” click “yes.” 

Want to send the gift right away? Click “add recipient”. If you prefer to complete it later, click “add to cart” and you can send it, after the purchase, from your personal area. 

The gift recipient will receive a digital gift and will be able to download the adoption certificate and stay up-to-date on their tree by registering on the site.

You will also receive a confirmation e-mail when you schedule the gift and when we send the gift on your behalf. You will also be able to give multiple trees to different recipients.

Hello, welcome to our community! If you’re reading this FAQ, you’ve probably received one of our gift trees and have some questions about what to do. Here is all the information you need to know:

You should have received a “gift” via e-mail with all the directions, if not, please contact our support. If you still have doubts contact us at this form.

After you sign up on our portal, you will be able to download your adoption certificate and stay updated on your tree! We will notify you when there will be a planting day and when the tree will be planted and visible on the map.

Make the most important days of your life unique: you can adopt a tree for any important occasion, from christenings to weddings!

Adopting a tree is much more than an original gift, it is a useful gift: thanks to your help we will plant or protect a tree thus helping to combat the climate crisis and improve the land around us.

For orders over 30 trees, you are entitled to a personalized quote: contact us at this form. 

Once you have completed your purchase you can decide to:

  • send the adoption certificate, in digital format* to your guests or
  • receive a personalized graphic* to give as a gift.

*The service does not include printing and mailing the certificates. To minimize our impact on the environment all our materials are sent only via e-mail.

All our plants are autochthonous and native to the area where we plant them. We never use ornamental plants or alien species, because our goal is to preserve and enhance the biodiversity of each area.

In Europe, the optimal period to plant trees is from October to March, with breaks due to snow and frost. Oppositely, in many tropical countries trees are planted before the start of the rainy season. We will let you know as soon as we have information about your tree!

Etifor, creator of WOWnature, is committed to planting the trees no later than 24 months from the time you purchase the service as also stated in the Terms of Use.

Trees are planted and maintained in partnership with forest owners and local businesses. Those who got a tree will be promptly informed about the planting period and dedicated events.

Until planting day, the seedlings remain inside the nurseries where they grow protected and pampered by experienced staff. The nurseries provide us with the plants’ “passport” -a document that guarantees the region of origin and the health status of the future tree. Once the documents are ready and the appropriate seedling height has been reached, we will begin the actual reforestation.

When we start planting activities we will send you the GPS location of the area we reforested thanks to your contribution!

If you have adopted a tree, you are part of our community and will receive periodic updates via email.

If you want to stay informed but haven’t yet supported one of our projects, all it takes is one click: subscribe to our newsletter.

Of course, follow us on Facebook and Instagram!

All of our areas have a 10-year Forest Management Plan, approved by the region to which the area belongs, in order to take the necessary measures for the development of the forest. Through collaboration between Etifor’s experts and local Forestry Doctors, we guide owners and managers through a pathway to obtain FSC® Forest Management Certification, which ensures that a forest or plantation is managed responsibly.

In addition, all forests included in the “protect a forest” section carry the FSC® logo because they are already certified, and therefore managed in accordance with strict environmental, social, and economic standards. Learn more about FSC®.

Private companies, associations, and other organizations can enter the world of WOWnature for multiple reasons: support an existing project, either alone or in partnership, or share their initiatives and launch new proposals!

In addition, thanks to the collaboration with Etifor, a team specialized in Corporate Social Responsibility (CSR) is at your disposal for targeted advice. Apply now or find out more by reading the page dedicated to our partners.

Thanks to the partnership with Etifor, you can request targeted consultations regarding the following topics: Corporate Social Responsibility (CSR), sustainable investments, green branding and green marketing, FSC certification.

Request a consultation through the form and find out more on the partner page and at www.etifor.com.

The active payment methods on WOWnature are:

– credit card

– Paypal*

*Please note that you do not need to have a Paypal account to purchase through this method.

Yes, our site is secure!

We use the HTTPS protocol, a secure and certified variant of HTTP, the protocol normally used on the web. In addition, an SSL certificate is active on the site and we use only controlled and guaranteed payment methods for your purchases.

SSL is short for Secure Sockets Layer: a security protocol that creates encrypted links between a server and a browser. This link ensures that all data exchanged between the server and the browser, remains private and intact.

You can delete an order during the checkout phase, before finalizing the payment, without any problem.

The Consumer Code does not provide for Right of Withdrawal because through the wownature.eu portal you purchase services and not tangible goods. Therefore, we cannot guarantee you any kind of refund for your contribution to support our reforestation and environmental improvement projects.

To find out more about the terms and conditions of sale, we invite you to carefully read the directions available at this link.

We are sorry, but your contribution is not deductible on your return because charitable donations are a voluntary donation of money or goods to non-governmental organizations, NGOs and cultural entities in general. Our company is a real LLC, so it is not included. 

If because of this detail you will not be able to directly support our projects, don’t worry! You will be of great help just by spreading the word! It’s a great way to start changing the world from the bottom up.

The new Italian tax regulations require the issuance of an electronic document that is sent directly to the Sistema Di Interscambio (SDI). Receipts and invoices will be issued and uploaded directly into your tax drawer.

Check the data you enter carefully and report any errors to us.

Remember that your contribution is not deductible or deductible on your tax return, because liberal donations are a voluntary donation of money or goods to nongovernmental organizations, NGOs and cultural entities in general, so it does not include our company, which is a real LLC.

To report any technical problems write to us through the online form, (Monday through Friday, 10am-1pm and 2-5pm Italian time) specifying that you need technical support for the WOWnature website.

For concerns or questions write us through the online form  (Mon – Fri, 10am-1pm and 2-5pm Italian time) specifying that you need support for the WOWnature website.

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The personal data collected through this form are processed by Etifor srl in compliance with the GDPR privacy rules and will be kept exclusively for the purposes of the WOWnature initiative. The data will not be disclosed to third parties and subscribers may exercise their rights under Articles 15 to 22 of EU Regulation 679/2016, where applicable, by sending an email to privacy@etifor.com or by clicking on the cancellation link contained in all newsletters' footer.