What is WOWnature’s Treeticket?

The WOWnature treeticket is an innovative service dedicated to event planners. First and only of its kind, treeticket makes it possible to leave the land where the event is held better than it was found. In fact, with this service, the cost of the ticket allows existing forests to be protected and new forests to be created, responsibly and according to FSC standards.

What is a Climate Positive event?

The WOWnature treeticket service enables a Climate Positive event by following the MARC (Measure, Avoid, Risk, Communicate) approach of measuring, reducing and capturing impacts on the environment and leaving the area where the event is held better than how it was found

In fact, the tree is not only the icon of the fight against the climate crisis: it is the perfect living being for CO2 capture and generates positive impacts in the land that last for many years.

Events

30 August 2025 15:00

FOLK SONGS

Malga Costa, Arte Sella | Val di Sella, Borgo Valsugana (TN)

Il concerto si articola in un arco temporale che va dal primo barocco al Novecento e contempla un omaggio all’anniversario di Luciano Berio.

Organizing a Climate Positive event with us means:

Assess

Impacts related to the event with technical/scientific support provided by the WOWnature/Etifor team.

Limit

The waste of resources by reducing the use of paper for event promotion, creating ecological areas for recycling collection, allowing recycling when possible

Reduce

The amount of impacts related to the event using the data revealed during the initial measurement: plastic and other materials, transportation of people to get to the event site, etc.

Create

New forests and protect existing ones by purchasing tickets to the Climate Positive event

Why organize a Climate Positive event?

It’s good for your organization

Greater efficiency, lower costs and more competitiveness are the effects generated by organizing a Climate Positive event, a path made of environmental but above all social responsibility. Being virtuous, in this context, rewards; this is confirmed by companies that increasingly engage in Climate Positive projects consistent with their values and environmental and territorial needs.

Improve your positioning and customer loyalty

Nielsen research conducted among 30,000 consumers from 60 different countries tells us that “for consumers, trust in a company or brand is the greatest motivation for purchasing, and today, a commitment to sustainability is the most effective lever for gaining that trust.” Between now and the next few years, sustainability and environmental commitment will be the best promise an event organizer can make to its customers: a treeticket event is the best way to fulfill this promise, gain people’s trust and keep it over time.

Involves people and the environment, together

It is no longer about standing out from the average, but rather about avoiding falling behind. Today, those who buy a good or service do so consciously, with a purpose, a strong idea, a goal, and in recent years there is, in fact, talk of the “sustainable consumer”: sustainability has now become the new paradigm. Activating in favor of sustainability thus becomes a vital step in defending one’s reputation: brands must promote change to avoid falling victim to it, and the Climate Positive event goes in this direction.

Are you an organizer and want to make your event more sustainable?

After reading the decalogue, we ask you to fill out a short questionnaire with which you will provide us with the necessary data to build a customized proposal to make your event climate positive. We will also provide you with more information on how the TreeTicket service works.

Find out how to organize
your Treeticket event.

We will respond to you from 9 a.m. to 6 p.m. Monday through Friday (excluding holidays).

WOWnature® is a project by
Etifor S.r.l. Società Benefit
Piazza Alcide De Gasperi 41
35131 Padova, Italy