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WOW ambassador


Who's Alice Pomiato?

Alice Pomiato, known as Aliceful, is an Italian content creator dedicated to promoting environmental and social sustainability. Through her social channels and website, Alice shares tips and practices for a sustainable lifestyle, embracing issues such as active citizenship, responsible consumption, veganism, and climate justice. After working in the communications industry, she decided to align her career with her values, engaging in outreach and education on issues related to sustainability and ethics.

Alice has a special talent for making complex topics such as sustainability and environmental ethics simple and accessible. Through her innate curiosity and passion for nature, she will explain the importance of protecting forests and caring for the greenery around us. Together we will try to understand why it is crucial to take care of entire forests, not just plant trees, and why talking about CO2 is no longer enough.


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