Greenatural helps forests with WOWnature

Greenatural is an Italian company founded over ten years ago by Silvia and Michele, brought together by their passion for natural products and their desire to turn this vision into a business venture and a way of life. As parents of two children, they chose to build a company capable of combining the demands of everyday life with respect for the environment, with the goal of helping to leave a better world for future generations.

From its very beginning, Greenatural has stood out as an inherently organic company, built on careful sourcing of raw materials and a responsible approach to production. The ingredients used are predominantly of plant origin, sourced from renewable resources and obtained through eco-sustainable methods. Today, Greenatural offers two main product lines: the Home Line, dedicated to ecological cleaning detergents for domestic environments, and the Personal Care Line, designed for daily body care with gentle, skin-friendly formulas. The product range also holds certifications such as AIAB Eco Bio Cosmesi and ICEA, guaranteeing quality, safety, and transparency.

Sustainability drives not only the formulation of the products, but also their design and distribution systems. Greenatural has developed innovative solutions such as a wooden crate distribution system with Bag-in-Box packaging, which significantly reduces plastic consumption and allows products to be dispensed in a practical and efficient way. The company also invests in packaging made from recycled plastic and in the development of solid cosmetics, free from water and unnecessary packaging. This journey also includes support for environmental initiatives such as WOWnature, which promotes reforestation projects and ecosystem protection. For Greenatural, caring for the environment is an everyday choice.