Corporate Christmas gifts: an opportunity to choose sustainability and responsibility

October 1, 2025
, 5:07 pm
, Blog for business, Investment branches

In any company, Christmas has always been a special time: an opportunity for sharing, gratitude and closeness between colleagues, customers and partners. In recent years, sustainable corporate gifts have taken on an increasingly central role. No longer simply items to be handed out, they have become true symbols of a company’s identity and mission. Sustainable corporate gifts can represent care for the environment, social responsibility and the strengthening of relationships.

A Christmas gift can stand out from other gift ideas and go beyond its material significance. It can become a tangible action in favour of the planet and the community, leaving a positive mark that lasts over time.

Christmas at work: the value of a sustainable gift

A corporate Christmas gift is never a neutral choice: it conveys gratitude, closeness and attention to the recipient. However, the difference between an ordinary gift and a sustainable gift lies in the value it conveys. While a traditional gift risks being forgotten or replaced in a short time, a green or eco-friendly gift conveys care and respect, becoming a testament to corporate values. Giving a contribution to an environmental and social protection project is equivalent to saying “we believe in a better future and we want to build it together”. In this way, the gift becomes a bridge between the company and the recipients, capable of strengthening professional relationships and increasing the sense of belonging to a community of values. It is precisely this solid foundation of values that makes sustainable gifts much more lasting and meaningful than any material gadget.

Christmas and social responsibility: from gifts to thinking about the future

In recent years, a new awareness has spread: employees and companies no longer want the Christmas holidays to be reduced to a consumerist occasion, but want to give a deeper meaning to the celebrations. An eco-friendly corporate gift becomes the ideal tool to transform a gesture into a statement of social responsibility. Think, for example, of reforestation and biodiversity protection projects: giving a tree means offering a gift that continues to grow. The benefits are manifold: trees generate oxygen, capture CO₂ and other pollutants, improve biodiversity, prevent erosion and mitigate temperatures. In this way, the Christmas gift does not end when it is delivered, but becomes an investment for the future. It is a forward-thinking gesture that also involves the community and future generations. A sustainable gift, therefore, is not just a gift: it is a choice that reflects the company’s commitment to a more resilient and responsible future.

Experiences and involvement: the gift that creates shared memories

With WOWnature, your sustainable corporate gifts can be transformed into experiences in nature. You can take part in a day dedicated to planting your trees in person and enjoy a team-building experience that strengthens team spirit and corporate culture. In doing so, the company shares an experience that will remain etched in the memory of participants as a gesture of value and responsibility. Receiving regular updates on the project you support, with photographs, digital certificates or progress reports, also allows employees to feel part of something bigger, which continues to bear fruit over time. These experiences create shared memories that go beyond the traditional exchange of gifts: they strengthen internal cohesion, stimulate a sense of belonging and transform the Christmas gift into an opportunity for collective growth and shared responsibility.

The benefits of sustainable Christmas gifts for businesses

In terms of reputation, a green Christmas gift becomes a public statement of consistency and transparency, which are key elements in an era where customers and stakeholders are increasingly focused on corporate social responsibility. This type of choice improves the company’s reputation, strengthens its brand image and sets it apart from its competitors. It also demonstrates care for employees, who feel proud to work for a company that invests in virtuous initiatives. Finally, the positive impact is also reflected in the ability to attract new partners or customers, who are increasingly oriented towards collaborating with companies that demonstrate environmental and social sensitivity. In this sense, a sustainable Christmas gift becomes a reputational and strategic investment for the company.

Giving a tree with WOWnature is a simple, quick and meaningful gesture. You can make your gift even more special by choosing the delivery date, adding a personal dedication and receiving a graphic certificate attesting to the gift. Every detail can be personalised to make your gesture unique and unforgettable. Those who receive a tree as a gift will be invited to join you at the next event organised in the forests of Italy. You will receive an invitation email one month before the event, which will take place in autumn or spring.

Communicating the value of the Christmas gift

Choosing a tree as a sustainable gift becomes even more meaningful when communicated in the right way. Companies can promote their choice through internal and external storytelling, both on social media and on company channels. You can accompany the tree with a gift certificate and a personalised Christmas message. Communicating means engaging: telling employees and customers that there is a tangible project behind that gift. In this way, the gift becomes an opportunity for collective pride and a communication tool consistent with the company’s CSR strategy.

Choose corporate Christmas gifts that make a difference

A corporate gift is a message, a sign of belonging and an investment in lasting relationships. Choosing sustainable corporate gifts, such as trees to grow with WOWnature, means transforming Christmas into an opportunity to generate shared value, both inside and outside the organisation. Every tree planted, every project supported, every experience shared becomes a concrete sign of responsibility and care for the future. That is why, this year, we recommend looking beyond traditional gadgets and opting for choices that speak of sustainability, care and commitment. A corporate Christmas gift can be much more than a token gesture: it can be an act that leaves a positive mark on the environment, the community and the people who are part of it.

How much does a sustainable corporate gift cost?

Choosing a sustainable corporate gift such as tree adoption is something that all companies can do, regardless of their size or budget. In Italy, average prices are around €23 per tree, ranging from €15 to €45 depending on the species chosen and the preferred forest. This flexibility allows you to tailor the gift to the number of employees, customers or partners involved, without compromising on the value of the gesture.

Abroad, management costs are often offset by collaboration with local communities, which is why prices range from €10 to €40 per tree. In these cases, in addition to the environmental value, there is also a strong social component, as is the case with projects in Vietnam and Burkina Faso, where reforestation also becomes an opportunity for development for local communities.

Whether it is a project in the UK or abroad, each tree represents a tangible gift that can leave a positive mark over time. For personalised advice and to find out which option is best suited to your company, please contact our team and receive an offer tailored to your needs.

If you would like to find out which projects to support, click on our map.