Grown trees 300
Protected area 4.130 m2 in 1 area

Palabra is an email marketing agency and was founded as a benefit corporation, because respect is a founding value of our work and we decline it in everything we do. The founding partners of Palabra – Alessandra Farabegoli, Marco Ziero and Nicole Zavagnin – are three professionals in love with automation and newsletters. For us, email marketing that works is based on three indispensable elements: respect, relevance, and results. We create emails that converse and convert, that don’t add to the noise but nurture relationships and values.


We founded a benefit company precisely because we want to commit to being respectful, making a difference and getting results even in what is not strictly related to our business. That same respect we have for our work and our customers translates into responsibility for the environment, nature, forests and future generations. Because growing, protecting forests and giving our trees to the customers who choose us means leaving a territory better than it was before, fighting the climate crisis and mitigating the effects of pollution.


Therefore, in 2022 we chose to support two reforestation projects: Bosco Pizzotto, a forest heavily affected by storm Vaia, and Bosco Fontaniva, a small green lung along the Brenta River.

In 2023, we renewed our support by choosing Enego forests, another area devastated by Vaia, and the new reforestation project at Parco Oglio Nord, in Lombardy.

Participating in these initiatives and inviting other people to plant trees is one of the activities we do to give a concrete, sustainable and responsible form to our values.

Supported areas

Le Basse del Brenta

Cartigliano (VI)

Parco dell’Amicizia

Tezze sul Brenta (VI)

Bosco della Panarotta

Levico Terme (TN)

Boschi della Valle del Ticino

Magenta (MI)

Parco Oglio Nord

Villachiara (BS)


Enego (VI)

Bosco Pizzotto

Levico Terme (TN)

Bosco Fontaniva

Fontaniva (PD)
Discover WOWnature community!
Subscrive to our newsletter to find out what foresty means, learn from nature and stay updated on our initiative!

The personal data collected through this form are processed by Etifor srl in compliance with the GDPR privacy rules and will be kept exclusively for the purposes of the WOWnature initiative. The data will not be disclosed to third parties and subscribers may exercise their rights under Articles 15 to 22 of EU Regulation 679/2016, where applicable, by sending an email to or by clicking on the cancellation link contained in all newsletters' footer.