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Dolomiti da sogno


Dolomiti da Sogno is a project born right after the Vaia storm, with the aim of giving a “dream” back to our mountains. Nicola Ercolini founded this project by communicating on social channels and a blog, to create a community around the Dolomites. Together with Umberto, Camilla and Susanna, this initiative wants to spread the values of the mountain that teaches to overcome one’s limits, evaluate roads, overcome fatigue, reach and share goals. Today Dolomiti da Sogno is a reference point for anyone who wants to discover the Dolomites and tells about hikes, curiosities, life stories and news of the area.

Since 2023, Dolomiti da sogno also supports nature through DEMETRA, an organic cotton T-shirt certified according to the international Organic Content Standard criteria. 

At the sale of each t-shirt, Dolomiti da sogno and BIGBOX will dedicate part of the proceeds to the growth of new trees in Val di Fiemme, to continue reforestation after the tragic storm Vaia. If you love the Dolomites, buy your t-shirt and join the community!


the new eco-sustainable t-shirt of Dolomiti da sogno with BIGBOX and WOWnature

Support the reforestation of Val di Fiemme by purchasing Demetra

Supported areas

Fiemme Valley

Cavalese (TN)

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