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Welcome to the WOWnature blog, your point of reference for learning in a simple way how to protect forests. Here you can discover updates on new projects, find out when our events will take place and experience firsthand the stories that are transforming our planet. You will find surprising curiosities through our informative videos, discovering fascinating details you never imagined. Let’s celebrate world days and environmental anniversaries together, to always be in tune with the most significant moments of the year. You will learn fascinating facts about different tree species, enriching your knowledge of the natural world. Follow us to get inspired and become an active part of a movement that aims for a greener and more sustainable future.
How is the world of sustainability changing for companies? Read the news on corporate social responsibility.
Celebrate world environmental days and learn new curiosities.
Local and national press review on WOWnature forestry projects and events.
Read our local and national press review.
Events not to be missed if you have adopted new trees with WOWnature and want to plant them in person.
Environmental protection projects in which your company can invest to be at the forefront. Be inspired by the companies that support our forests.
Learn the characteristics of the trees we plant and choose the right one for you.
Updates on the forests that your company is protecting and news on upcoming projects.
How are the forests you are growing with WOWnature and what's new on the way.
Curiosities from the world of forests. Expand your knowledge with insights into biodiversity, the impact of the climate crisis and much more.
Curiosities from the world of forests. Become the most interesting person in the room with insights on biodiversity, the impact of the climate crisis and more.
We are used to thinking of trees as silent and immobile, but forests talk all the time; it is just that we are unable to perceive it. Plants communicate with
A company’s environmental impact is the sum of all the effects that its activities have on the environment. These can include greenhouse gas (GHG) emissions, such as CO2, the consumption
Planting new trees is among the most effective ways to mitigate climate change. With WOWnature, you can adopt or gift a tree, helping to regenerate forests in Italy and worldwide.
The Mediterranean is warming faster than the global average, with effects that are severely impacting both the environment and our daily lives. The Mediterranean Sea region is an area heavily
Maybe you can live without coffee. Maybe you can even live without a car. And you can probably live without the latest smartphone model.
But one thing is certain:
There are islands in the oceans that do not appear on any map. They are not landmasses, but huge accumulations of plastic waste that tell of one of the most
When we think of an oak tree, an imposing tree comes to mind, with majestic foliage and acorns at its feet. But did you know that there is not “just”
Our lives are closely connected to the existence of trees and forests. Unfortunately, although this concept may seem trivial and
We all want to reduce our impact on the planet, but often don’t know where to start. In this video, we explain what carbon footprint or carbon footprint means, dispel
Misinformation about climate change is increasingly present, especially online. This makes it more difficult to understand what the science really says and slows down the urgent actions that are needed
In Val di Fiemme, in the mountains of Trentino, we continue our efforts to reforest the wood affected by storm Vaia and now affected by the bark beetle. Last Saturday
When we stand in front of a tree, one of the most common questions is: ‘I wonder how long it took it to get so big?’ The growth of trees
In the heart of the Berici Hills, amidst vineyards, hedges and old paths, we are pursuing a project that combines nature and tradition. Here, at Bosco delle Vigne, we are
In the Berici Hills, in a corner of Veneto where woodland meets olive trees and vines, the Mezzaluna della Biodiversità is growing. Here, we are creating a regenerative ecosystem that
Do you own land and are considering converting it to generate a positive impact on the environment and beyond?
In this video, together with Gian Marco Mapelli, on social
In the heart of Venice’s northern lagoon, WOWnature’s reforestation project in Lio Piccolo continues. In this extraordinary area, part of the Rete Natura 2000, we are building a natural barrier
When it comes to the biodiversity crisis, it might seem as if we are witnessing the end of the world: animals and plants disappearing relentlessly, ecosystems crumbling, and a question
Air pollution is a problem in many areas of the world. In Italy, the Po Valley is one of the worst affected areas. Every year, poor air quality causes thousands
Tree roots are one of the least known and often misunderstood aspects of plants. If you think that roots are always as big as the foliage or that they only
In recent years, artificial intelligence (AI) has revolutionised numerous sectors, from medicine to industry. But can it really help save forests and improve their management? In our new YouTube video
The WOWnature project at Lio Piccolo in the Venice lagoon aims to restore embankments and combat erosion through reforestation with hardy plants such as tamarisk and junipers. With over 16,000
In the heart of Burkina Faso, the social reforestation project promoted by WOWnature, in collaboration with the Padua-based NGO AES-CCC, has a twofold mission: to combat desertification and to empower
At the end of October 2024, we planted the first trees that companies and citizens have adopted to make the Biodiversity Crescent a reality, where a virtuous agroforestry project is
Learn how WOWnature protects forests through responsible and active management, addressing fires, invasive species and biodiversity conservation. Watch our new video on YouTube!
We planted another 200 new trees in the Parco Lombardo della Valle del Ticino and went to check how the seedlings we planted in 2023 are doing. In this short
How do we measure how much trees grow? In this short video we tell you how the seedlings we planted in Val di Sella are doing after five years and
After the new tree planting event in spring 2024, we returned to Spina Verde Park to plant new trees together with the citizens. In this short video, we tell you
COP16, the UN conference on biodiversity, will take place from October 21 to November 1, 2024, in Cali, Colombia. The event aims to reverse the loss of biodiversity by 20230.
At WOWnature, our mission is to grow new forests and protect existing ones with the support of citizens and companies who are committed to nature. Our goal is to care
In this video we tell you how the trees we planted in the beautiful Val di Mello Nature Reserve last autumn are doing. In addition to improving biodiversity, the intervention
In the Crosara Oasis, we are continuing the environmental restoration work with native species. Despite the stony and sandy soil, the plants are growing well, thanks also to careful summer
We went to check how the trees we have planted along the Brenta River since 2022 are doing, where we are rebuilding a riparian lowland forest.
In the Torbiere del Sebino Nature Reserve, we planted 4,500 new trees between 2023 and 2024, thanks to the support of citizens and companies. We returned to the area to
Val di Fiemme is reborn after storm Vaia thanks to a reforestation and forest protection project that has been ongoing since 2019. In cooperation with the Magnifica Comunità di Fiemme,
Opera Verde is the first TV series to bring the best stories of reforestation and environmental protection to television. Airing on Rai 3 on September 14 and 21, 2024 at
Trees can help mitigate the phenomenon of urban heat islands, making cities cooler and more livable. Explore the key role of transpiration and evaporation in lowering temperature and the 3-30-300
Learn how we can increase the CO2 storage of existing forests through responsible forest management interventions such as selective thinning and species selection. We take you to Bosco de Le
The climate crisis and biodiversity loss are two interconnected problems that threaten our planet’s forests. This article explores how climate change affects forest species and presents assisted migration as a
After about two years since it began, the Nature Restoration Law (also known by its English name, Nature Restoration Law, and the acronym NRL) has finally been finally passed. This
Shea butter is used in cosmetics and food. Known for its many benefits for the skin and hair, it is produced from the nuts of the shea tree, typical of
Trees help fight climate change. We explain how photosynthesis helps us with this and show how we can plant trees and create new forests. Watch the video to find out
WOWnature, in cooperation with Alì Supermarkets, launched a forestation initiative in Quarto d’Altino, Veneto, to grow a type of forest native to the Po Valley. This project involves the planting
WOWnature Italian leader of 3 billion trees. On International Forest Day, WOWnature, an initiative of Etifor, celebrates a significant milestone that reinforces its commitment to environmental sustainability and reforestation in
Italy, with its natural beauty and millennial history, hides among its treasures some of the oldest and most fascinating forests in the world, forests that can compete in age with
In occasione della Giornata della Donna, WOWnature collabora con il Centro Veneto Progetti Donna con l’obiettivo di migliorare le condizioni delle donne tra Italia e Burkina Faso tramite l’adozione di
Trees reach record-breaking sizes. But which ones are the tallest in the world? They are found in Yellowstone Park, California. The tallest of all is called Hyperion. Find out how
Here is our 2023 recap. We want to tell you how the year of WOWnature went. In this article you’ll see how many trees we planted and which forests we
Christmas is coming up soon and, like every year, many of you are wondering, “But is it better to choose a real Christmas tree or a fake one?”
We
The urban forest will grow within Dublin’s Darndale Park. The goal is to provide the community with a green space to spend time together, enjoying nature and learning more about
On 2 December, Cernusco sul Naviglio will host the first event dedicated to urban forestation launched by Uforest. A collaboration between the Politecnico di Milano, Forestami, the local municipality, WOWnature
Is there a miraculous recipe for growing new trees and making sure that one day they will become a forest?
If there is one thing nature teaches us, it
In the first week of December 2023, 4 tree planting events will take place in 4 different major European cities. During the European Urban Forest Week, Dublin, Milan, Barcelona and
What can we do to protect nature? What are the most important resources on which biodiversity and our very existence depend? Why is it important to take care of forests?
This fall we are planning the busiest calendar ever with more than 30 new tree planting events in many different areas. In addition to the planting days for the trees
The blue crab invasion is causing great concern because of the effects it is having on the environment and the economy. In this article, we explain the phenomenon of the
How much does it cost to give a tree as a gift? In this article we reveal all the elements that go into defining the prices of our trees: from
The survival of humankind depends on biodiversity. We discover the value of this link and why it is at risk. In a time of climate change, indeed climate crisis, biodiversity
Do we really know what it means to be sustainable? The word sustainability is on everyone’s lips, but we want to clarify. Let’s find out if it is possible to
Climate change is undoubtedly one
of the most critical and urgent issues of our time. Extreme weather events
extremes are becoming more frequent and intense, leading to a
In the last few months we have seen widespread and consistent rainfall, which, at least in part, has made the drought emergency, which affected northern Italy, recede. But what exactly
Urban forests are emerging as crucial responses to the climate crisis in our cities. These green areas within urban environments are natural solutions to address the growing problems of air
L’Overshoot Day italiano cadrà il 15 maggio 2023. È la data in cui la domanda annua di risorse e servizi ecologici supera ciò che l’Italia può rigenerare in quell’anno. Insomma,
In the Venice lagoon, new trees will restore old abandoned fishing valleys. Tamerisk, blackthorn, thorny olive trees, and junipers will consolidate banks and promote biodiversity in the lagoon.
The Amazon rainforest is the largest in the world and is home to unique biodiversity. Unfortunately, deforestation caused by human activities, such as timber production, agriculture, and livestock breeding, is
On March 21, we celebrate International Day of Forests around the world. For us nature lovers, it is a good way to remember how precious they are. Here are 5
Whether you call it food forest, forest gardening, forest garden or edible forest, the substance does not change. It is a complex cultivation, imitating the complexity of nature. It can
Contrary to what you might think, snow is an ally of young trees. The snow cover acts as a thermal insulator, protecting tree roots from low winter temperatures, mainly because
While our trees will be resting for a few more months, we at WOWnature are pumped up to face the new year. First, we want to look back at all
200 new trees for the Torbiere del Sebino Nature Reserve. Thanks to Ettore Campana, who cycles for reforestation.
On September 11, 2022, together with the Magnifica Comunità di Fiemme we met more than 70 people eager to plant their tree in person. Seeing couples, families with children of
Before the chilly temperatures take away every last leaf, you may want to arrange a getaway in the fresh air and enjoy the most charming season of the year. Discover
September 27 is World Tourism Day. An occasion dedicated to the value of the tourism sector and its contributions on the social, cultural, economic, and even political level of each
September 27 is World Tourism Day. An occasion dedicated to the value of the tourism sector and its contributions on the social, cultural, economic, and even political level of each
Among our first international projects, there’s a social reforestation project in Burkina Faso, West Africa. If you have supported the growth of a tree in this area, or are planning
We have big news for nature-lovers: from now you can help protecting a mature forest by countering the threats that affect it!
Thanks to your support, since the projects started, we planted 5.000 new trees. The chosen species were shea, baobab, moringa, and African locust bean. More than 3.000 of these, were
5 tips for plastic-free nature getaways. Forests without plastic are definitely gorgeous!
How are the seedlings you have adopted in Padua’s urban woods for the Padua O2 project? May is the month in which some very important maintenance is being done to
On May 15, Italy will run out of available natural resources and services for this year, a couple of days later than last year. This is according to a table
Thinking of a good deed and a gesture that unites all human beings on Earth is not easy. Yet, there is something that should unite us all: the commitment to
The goal of the call for proposals “Biodiversity and Climate” (BioClima) launched by the Lombardy Region is to enhance and restore 16 Lombardy habitats, five of which at risk of
March 8, 2022 is International Women’s Day and is celebrated all over the world. In fact, the correct name would be “International Women’s Rights Day”: this is to remember both
In Fontaniva a new wood is being born for residents, tourists, nature lovers and sportsmen: the Fontaniva Forest. The new project plans to plant only native species such as field
The message of World Wildlife Day 2022 is clear: “#DoOneThingToday to support forest communities and conserve forest wildlife.” Don’t put off until tomorrow what you can do today – protecting
Recent studies have shown that trees compete, help each other, communicate and, in their own way, love each other! But to love each other you have to meet, hang out,
As announced by the European Green Deal, the European Union has recently adopted the new EU Forest Strategy to 2030: planting 3 billion additional trees by 2030, with the aim
Digital transformation has many advantages that also generate positive effects in the fight against climate change: working remotely, for example, reduces travel and thus CO₂ emissions. But the use of
We would like this 2022 to be the year in which we celebrate the World Snow Day with the awareness that it is essential to protect the existing forests and
Did you know that Christmas is the time of year when the emissions we produce, those related to compulsive Christmas shopping, reach their peak? Adopting a tree is the most
Bosco Nico is a project of reforestation of an agricultural area that has a twofold purpose: to increase the forest area of the eastern Veneto region and to provide a
To announce it, after a survey conducted throughout the country, the Carabinieri Forestry and Crea in the National Inventory of Forests and Forest Carbon Sinks, used to measure the contribution
Evocative and capable of giving unforgettable views: it is the autumn phenomenon of “foliage”, that is when trees gradually change the color of their leaves with the arrival of autumn.
On the Dolomites and on the mountains of Trentino, Veneto and other regions of the Alps, this 2021 will be remembered as “the year of the bark beetle”: we are
A society in balance is based on the strong link between health and well-being of people and the planet: the Forest Therapy Hub promotes nature-based practices supported by scientific knowledge,
To offset the emissions of Tokyo 2020 will be planted an “Olympic forest” in Mali and Senegal, in order to stem the advance of the Sahara and mitigate the effects
The Great Green Wall is a long corridor of forests, 15 kilometers wide and about 8,000 kilometers long, that connects Africa from West to East: it is one of the
What are the viable ways to respond to a threat as complex as climate change? Starting with what the science says: using mitigation and adaptation because it is necessary to
Padua has been included among the Tree Cities of the World 2020, a prestigious award that attests to the commitment of the City of Padua in the implementation of activities
Sustainable Tourism, despite the problems created by the lockdown, is growing fast: demand is increasing, destinations and tourism operators are developing more sustainable products and offers.
Cycling seems to have become one of the pillars of the new urban mobility: there is an increase in bicycle
