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Welcome to the WOWnature blog, your point of reference for learning in a simple way how to protect forests. Here you can discover updates on new projects, find out when our events will take place and experience firsthand the stories that are transforming our planet. You will find surprising curiosities through our informative videos, discovering fascinating details you never imagined. Let’s celebrate world days and environmental anniversaries together, to always be in tune with the most significant moments of the year. You will learn fascinating facts about different tree species, enriching your knowledge of the natural world. Follow us to get inspired and become an active part of a movement that aims for a greener and more sustainable future.
How is the world of sustainability changing for companies? Read the news on corporate social responsibility.
Celebrate world environmental days and learn new curiosities.
Read our local and national press review.
Local and national press review on WOWnature forestry projects and events.
Events not to be missed if you have adopted new trees with WOWnature and want to plant them in person.
Environmental protection projects in which your company can invest to be at the forefront. Be inspired by the companies that support our forests.
Learn the characteristics of the trees we plant and choose the right one for you.
Updates on the forests that your company is protecting and news on upcoming projects.
How are the forests you are growing with WOWnature and what's new on the way.
Curiosities from the world of forests. Expand your knowledge with insights into biodiversity, the impact of the climate crisis and much more.
Curiosities from the world of forests. Become the most interesting person in the room with insights on biodiversity, the impact of the climate crisis and more.
Given the fragility of our fossil-fuel-based energy system, nature is proving to be our most valuable infrastructure. Discover how urban woodlands and agroforestry can help us reduce energy consumption and
If you’re wondering what Earth Overshoot Day is, when it falls in Italy, or how many Earths we consume, you’ve come to the right place. In this article, you’ll find
June 2023 – Updates from Bosco Fiorentina In San Donà di Piave, in the heart of the Venetian plains, there
Find out how trees help absorb CO2, reduce the greenhouse effect and combat climate change.
April 2026 – Updates from the Lio Piccolo forest Four years on from the initial work, the area is
Planting a tree is not merely a symbolic gesture, but a technical challenge that must respect the rhythms of nature. In this article, we explore the factors that determine the
Updates from Villa Roberti Forest. Learn more about the ecological restoration project and efforts to increase biodiversity in Padua.
In today’s sustainability landscape, understanding what GHG emissions are is the fundamental starting point for any climate mitigation strategy. The
Italy now boasts over 10 million hectares of forest, but an increase in forest cover does not necessarily mean a safer environment. Whilst nature is reclaiming abandoned land, the lack
Updates from Villa Roberti Forest. Learn more about the ecological restoration project and efforts to increase biodiversity in Padua.
February 2026 – Updates from the Forest of Seven Heavens We returned to Altofonte (PA), Sicily, to take stock of
Snow, silent woods, snow-covered mountains. A scene we associate with winter and nature’s rest. But beneath that white blanket, in the woods and reforested areas, there is much more going
November 2025 – Update from Serio Park We are in Pianengo, inside the Palata Menasciutto Nature Reserve, in Serio Park.
Every year on 22 April, World Earth Day, also known as Earth Day, is celebrated. What is the significance of
November 2025 – Updates from Moranzani Forest Three years after planting, WOWnature’s reforestation project in Moranzani Forest continues to yield
Trees seem simple to us: a trunk, a crown and lots of leaves. Yet they are complex and finely organised organisms, capable of communicating underground, recording climate history, producing oxygen
What are the main causes of pollution? How can we reduce pollution through more conscious choices at both an individual and collective level? Citizens and businesses can work together to
October 2025 – Updates from Bosco della Panarotta We returned to Bosco della Panarotta, above Levico Terme, to monitor the
October 2025 – Updates from San Lio Forest This year, we focused on increasing the soil’s capacity to retain water.
October 2025 – Updates from Fontaniva Forest We returned to Fontaniva Forest, along the Brenta river, to monitor the condition
October 2026 – Updates from our forests Along one of the sections of the Treviso–Ostiglia cycle path, in Grisignano di
October 2025 – Updates from Campo dei Fiori Park This year, we returned to Campo dei Fiori Park to continue
In any company, Christmas has always been a special time: an opportunity for sharing, gratitude and closeness between colleagues, customers
Water is a vital resource, but it can become dangerous when the land is unable to manage it. On 4 November 1966, Florence was a tragic example of this: the
Are you looking for sustainable gift ideas? In this article, we’ll tell you how WOWnature can help you in your search for eco-friendly gifts, ideal for all occasions such as
Walking in a forest, sitting in the shade of a tree, spending time in nature: it’s not just a pleasure, but a real panacea for health. In our video, together
WOWnature, Italian leader of 3 billion trees. WOWnature, an initiative by Etifor, celebrates a significant milestone that reinforces its commitment to environmental sustainability and reforestation in Europe. We are proud
We are used to thinking of trees as silent and immobile, but forests talk all the time; it is just that we are unable to perceive it. Plants communicate with
A company’s environmental impact is the sum of all the effects that its activities have on the environment. These can include greenhouse gas (GHG) emissions, such as CO2, the consumption
The Mediterranean is warming faster than the global average, with effects that are severely impacting both the environment and our daily lives. The Mediterranean Sea region is an area heavily
Maybe you can live without coffee. Maybe you can even live without a car. And you can probably live without the latest smartphone model.
But one thing is certain:
There are islands in the oceans that do not appear on any map. They are not landmasses, but huge accumulations of plastic waste that tell of one of the most
When we think of an oak tree, an imposing tree comes to mind, with majestic foliage and acorns at its feet. But did you know that there is not “just”
Our lives are closely connected to the existence of trees and forests. Unfortunately, although this concept may seem trivial and
June 2025 – Updates from the forest In the heart of the Lombardy Alps, in the Orobie Valtellinesi Park, WOWnature’s
We all want to reduce our impact on the planet, but often don’t know where to start. In this video, we explain what carbon footprint or carbon footprint means, dispel
Misinformation about climate change is increasingly present, especially online. This makes it more difficult to understand what the science really says and slows down the urgent actions that are needed
May 2025 – Updates from the forests of Val di Fiemme Our commitment to reforesting the woods affected by
When we stand in front of a tree, one of the most common questions is: ‘I wonder how long it took it to get so big?’ The growth of trees
In the heart of the Berici Hills, amidst vineyards, hedges and old paths, we are pursuing a project that combines nature and tradition. Here, at Bosco delle Vigne, we are
April 2025 – Updates from Mezzaluna della Biodiversità In the heart of the Berici Hills lies the Mezzaluna della Biodiversità,
Do you own land and are considering converting it to generate a positive impact on the environment and beyond?
In this video, together with Gian Marco Mapelli, on social
When it comes to the biodiversity crisis, it might seem as if we are witnessing the end of the world: animals and plants disappearing relentlessly, ecosystems crumbling, and a question
Air pollution is a problem in many areas of the world. In Italy, the Po Valley is one of the worst affected areas. Every year, poor air quality causes thousands
Tree roots are one of the least known and often misunderstood aspects of plants. If you think that roots are always as big as the foliage or that they only
In recent years, artificial intelligence (AI) has revolutionised numerous sectors, from medicine to industry. But can it really help save forests and improve their management? In our new YouTube video
We travelled to Monteaperti, in the municipality of Siena, to monitor the progress of our Food Forest, which was launched in 2023. With over 2,600 trees and shrubs of more
We are in Mantua, in the heart of the Mincio Park, next to Lago di Mezzo, to update you on the progress of the reforestation project. This woodland, which is
Find out about our latest updates from Burkina Faso, where we are working with the local community on a social reforestation project.
Learn how WOWnature protects forests through responsible and active management, addressing fires, invasive species and biodiversity conservation. Watch our new video on YouTube!
October 2024 – Updates from the Torbiere del Sebino In the protected area of the Torbiere del Sebino, the most significant
After the new tree planting event in spring 2024, we returned to Spina Verde Park to plant new trees together with the citizens. In this short video, we tell you
October 2024 – Updates from the forest of Parco Lombardo della Valle del Ticino We planted another 200 new trees
COP16, the UN conference on biodiversity, will take place from October 21 to November 1, 2024, in Cali, Colombia. The event aims to reverse the loss of biodiversity by 20230.
At WOWnature, our mission is to grow new forests and protect existing ones with the support of citizens and companies who are committed to nature. Our goal is to care
In this video we tell you how the trees we planted in the beautiful Val di Mello Nature Reserve last autumn are doing. In addition to improving biodiversity, the intervention
September 2024 – Update from the forests of Alta Badia Discover the project in Alta Badia June 2024 – Update
In the Crosara Oasis, we are continuing the environmental restoration work with native species. Despite the stony and sandy soil, the plants are growing well, thanks also to careful summer
We went to check how the trees we have planted along the Brenta River since 2022 are doing, where we are rebuilding a riparian lowland forest.
The bark beetle epidemic is devastating Alpine forests, especially those of Norway spruce. To limit the damage, an integrated approach is needed that includes monitoring, active forest management and ecosystem
September 2024 – Update from the Arte Sella forest How do you measure how much trees grow? In this
Opera Verde is the first TV series to bring the best stories of reforestation and environmental protection to television. Airing on Rai 3 on September 14 and 21, 2024 at
Trees can help mitigate the phenomenon of urban heat islands, making cities cooler and more livable. Explore the key role of transpiration and evaporation in lowering temperature and the 3-30-300
Learn how we can increase the CO2 storage of existing forests through responsible forest management interventions such as selective thinning and species selection. We take you to Bosco de Le
The climate crisis and biodiversity loss are two interconnected problems that threaten our planet’s forests. This article explores how climate change affects forest species and presents assisted migration as a
After about two years since it began, the Nature Restoration Law (also known by its English name, Nature Restoration Law, and the acronym NRL) has finally been finally passed. This
Shea butter is used in cosmetics and food. Known for its many benefits for the skin and hair, it is produced from the nuts of the shea tree, typical of
Trees help fight climate change. We explain how photosynthesis helps us with this and show how we can plant trees and create new forests. Watch the video to find out
WOWnature, in cooperation with Alì Supermarkets, launched a forestation initiative in Quarto d’Altino, Veneto, to grow a type of forest native to the Po Valley. This project involves the planting
Italy, with its natural beauty and millennial history, hides among its treasures some of the oldest and most fascinating forests in the world, forests that can compete in age with
Trees reach record-breaking sizes. But which ones are the tallest in the world? They are found in Yellowstone Park, California. The tallest of all is called Hyperion. Find out how
Here is our 2023 recap. We want to tell you how the year of WOWnature went. In this article you’ll see how many trees we planted and which forests we
Updates from Darndale Donut. An urban forest is taking shape with 3,000 trees, bringing a sense of well-being and greenery to this Dublin neighbourhood.
Christmas is coming up soon and, like every year, many of you are wondering, “But is it better to choose a real Christmas tree or a fake one?”
We
On 2 December, Cernusco sul Naviglio will host the first event dedicated to urban forestation launched by Uforest. A collaboration between the Politecnico di Milano, Forestami, the local municipality, WOWnature
Is there a miraculous recipe for growing new trees and making sure that one day they will become a forest?
If there is one thing nature teaches us, it
In the first week of December 2023, 4 tree planting events will take place in 4 different major European cities. During the European Urban Forest Week, Dublin, Milan, Barcelona and
What can we do to protect nature? What are the most important resources on which biodiversity and our very existence depend? Why is it important to take care of forests?
This fall we are planning the busiest calendar ever with more than 30 new tree planting events in many different areas. In addition to the planting days for the trees
The blue crab invasion is causing great concern because of the effects it is having on the environment and the economy. In this article, we explain the phenomenon of the
How much does it cost to give a tree as a gift? In this article we reveal all the elements that go into defining the prices of our trees: from
The survival of humankind depends on biodiversity. We discover the value of this link and why it is at risk. In a time of climate change, indeed climate crisis, biodiversity
Do we really know what it means to be sustainable? The word sustainability is on everyone’s lips, but we want to clarify. Let’s find out if it is possible to
Climate change is undoubtedly one
of the most critical and urgent issues of our time. Extreme weather events
extremes are becoming more frequent and intense, leading to a
In the last few months we have seen widespread and consistent rainfall, which, at least in part, has made the drought emergency, which affected northern Italy, recede. But what exactly
Urban forests are emerging as crucial responses to the climate crisis in our cities. These green areas within urban environments are natural solutions to address the growing problems of air
In the Venice lagoon, new trees will restore old abandoned fishing valleys. Tamerisk, blackthorn, thorny olive trees, and junipers will consolidate banks and promote biodiversity in the lagoon.
The Amazon rainforest is the largest in the world and is home to unique biodiversity. Unfortunately, deforestation caused by human activities, such as timber production, agriculture, and livestock breeding, is
On March 21, we celebrate International Day of Forests around the world. For us nature lovers, it is a good way to remember how precious they are. Here are 5
Whether you call it food forest, forest gardening, forest garden or edible forest, the substance does not change. It is a complex cultivation, imitating the complexity of nature. It can
Contrary to what you might think, snow is an ally of young trees. The snow cover acts as a thermal insulator, protecting tree roots from low winter temperatures, mainly because
While our trees will be resting for a few more months, we at WOWnature are pumped up to face the new year. First, we want to look back at all
200 new trees for the Torbiere del Sebino Nature Reserve. Thanks to Ettore Campana, who cycles for reforestation.
On September 11, 2022, together with the Magnifica Comunità di Fiemme we met more than 70 people eager to plant their tree in person. Seeing couples, families with children of
September 27 is World Tourism Day. An occasion dedicated to the value of the tourism sector and its contributions on the social, cultural, economic, and even political level of each
September 27 is World Tourism Day. An occasion dedicated to the value of the tourism sector and its contributions on the social, cultural, economic, and even political level of each
Among our first international projects, there’s a social reforestation project in Burkina Faso, West Africa. If you have supported the growth of a tree in this area, or are planning
We have big news for nature-lovers: from now you can help protecting a mature forest by countering the threats that affect it!
5 tips for plastic-free nature getaways. Forests without plastic are definitely gorgeous!
How are the seedlings you have adopted in Padua’s urban woods for the Padua O2 project? May is the month in which some very important maintenance is being done to
